PPC Management Services That Report on ROAS, Not Impressions
⭐4.8
Clutch Rating
⭐4.8
Google GMB Ratings
⭐4.4
Trustpilot Rating
1100+
Projects Done
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- At a Glance
What’s Included?
Account audit and rebuild · conversion tracking setup and QA · campaign, keyword, and negative build · bid strategy and budget allocation · ad copy and creative iteration · Shopping feed hygiene · YouTube and Display where it fits · retargeting · weekly optimization · real-time dashboard
Who It’s for?
Businesses spending $100month on ads whose reporting doesn’t tell them what’s working, teams inheriting an account from an incumbent, or businesses launching paid for the first time who want it done right
Typical timeline to first ROAS movement
Access and tracking week 1 · first optimizations week 2 · first meaningful ROAS movement typically month 2 (after the automated bid learning period)
The Account Ownership Position
Most Google Ads management buyers arrive with one specific horror story in mind: an agency that held the ad account hostage. So we’ll settle that before deliverables. Four rules on ownership, from day one and non-negotiable.
What PPC Actually Covers
PPC is not one channel; it’s six or seven, and picking the right mix for a business is most of the strategic work. Search buys demand that already exists. Shopping puts your product in front of a buyer who typed the exact SKU.
YouTube and display generate demand at low cost per view but rarely close a sale. Retargeting closes buyers who’ve already visited. Performance Max blends several of the above with less transparency than either you or we should want.
Most engagements we take on are 60-70% search, with Shopping added for ecommerce, retargeting on all accounts, and YouTube or Display added only when the math works. We publish the mix in the strategy document so you can push back on the allocation before spend moves.
ROILift’s PPC management services cover Google Ads deeply, Microsoft where it earns its keep, and Amazon, YouTube, Shopping, Display, and retargeting as the strategy demands.
Platforms We Manage
Each platform has a job it’s good at and a job it isn’t. We run the ones where the math works for your business,
and say so honestly when a platform doesn’t fit rather than adding spend to justify a fee.
Google Ads (Search)
Buying demand that already exists: the buyer typed a query, you appear
Microsoft Bing Ads
Older, wealthier audience skew · cheaper CPCs than Google · underpriced B2B categories
Google Shopping (PLA)
Ecommerce: the shopper searches, sees your product image, price, and rating, and clicks
YouTube Ads
Demand generation and remarketing to warm audiences · low-cost view volume that primes search
Display
Retargeting and awareness rarely the primary channel; occasionally the compounding one
Retargeting/remarketing
Closing buyers who visited and left · the highest-ROAS spend on almost every account
Amazon PPC
Ecommerce sellers where Amazon is a channel: Sponsored Products, Brands, and Display
Performance Max
Ecommerce with a strong feed and a willingness to accept less transparency used with negatives and asset control, not out of the box
- Deliverable
What's Included
Every ROILift PPC engagement ships the same core deliverables regardless of platform mix
Industries We Serve
Real Estate
Dental
Law Firm
HVAC
Plumbing
- WASTE AUDIT
Where the Money Leaks
Every Google Ads management engagement we audit is leaking money in the same few places. Every one. The failure modes below are what we find on 90% of first audits, and each one is boring to fix.
| Where it leaks | What it costs you | What fixes it |
|---|---|---|
|
Broad match without tight negatives
|
Spend goes to queries you’d never write on a whiteboard: ‘free’, ‘jobs’, competitor names, unrelated categories
|
Negative-keyword sweep from search-term reports; broad-match reserved for accounts with clean history and strong audiences |
|
Conversion tracking that misses conversions |
Automated bidding optimizes toward the conversions it can see and starves the ones it can’t; server-side gaps commonly hide 20-40% of conversions
|
Tracking audit, server-side conversion where the platform supports it, offline imports for real sales cycles |
|
Wrong bid strategy for the stage of learning
|
Target CPA on a campaign with 30 conversions/month gives the algorithm nothing to work with; Maximize Conversions on a mature account spends inefficiently
|
Bid strategy matched to campaign maturity, budget, and conversion volume; explicit learning-period plan |
|
Homepage used as the landing page |
Homepage has to serve every audience and converts 1-2% on paid traffic; a purpose-built landing page runs 4-6%
|
Landing page recommendations to your team, or a CRO engagement: see the Landing page position below |
|
Performance Max out of the box
|
PMax without asset groups, negatives, or brand exclusions cannibalizes brand traffic and spends on audiences you’d never target |
PMax configured with asset groups, negatives at the campaign level (via support), and brand exclusions used deliberately, not defaulted to |
|
Attribution set to last-click by default
|
Search and top-of-funnel channels get under-credited; you cut what’s actually working |
Data-driven attribution where the account qualifies, view-through and assisted-conversion reporting on every dashboard |
- Pricing
What It Costs
per editor/month
billed monthly
Traffic
Growth Solution
$499
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per editor/month
billed monthly
Revenue
Acceleration
$299
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per editor/month
billed monthly
AI Discovery
Services
$799
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per editor/month
billed monthly
Social Visibility
Services
$899
- Unlock the flow of your online presence with our SEO services.
DIY vs Google Ads Rep vs Managed PPC
There are three real ways to run PPC, and hiring us is not always the right one. The frame
that matters
here is
not agency-vs-freelance; it's whether the free Google rep is enough for your account.
The Landing Page Problem
PPC lives or dies on landing page conversion, and the most common question from serious buyers is ‘will you also fix my landing pages?’ Here is the exact scope boundary where our PPC work stops and conversion-rate optimization starts.
What ROILift's PPC engagement does on landing pages
- Reviews every landing page against the ad copy and search intent recommendations documented in the strategy doc
- Installs conversion tracking and any missing tags on the pages
- Writes headline, subhead, and CTA copy for A/B tests when the copy is clearly holding the page back
- Flags dead-weight elements, slow-loading assets, misaligned CTAs, and hidden forms with a priority list your team can ship
What ROILift's PPC engagement does not do
- Design or build new landing pages from scratch; that's a page-building engagement, not an ad management one
- Run a formal CRO program with statistical testing, user research, and heatmap analysis
- Own the landing page code, tech stack, or CMS decisions; those decisions sit with your team or your web partner
Frequently
Asked Questions
What are PPC management services, and what do you actually do?
PPC management services run and optimize paid search, shopping, video, and display campaigns across Google Ads, Microsoft, YouTube, and retargeting platforms. In practice: account audit, conversion tracking, campaign build, ongoing optimization, and reporting tied to ROAS and CPA rather than clicks. The paid search agency landscape is uneven — a lot of shops sell optimization against broken tracking, so we check tracking first. A good paid search agency should be able to name where your money is leaking before it asks you to spend more.
Do you take over our Google Ads account, or leave it in our name?
It stays in your name. ROILift is added as a manager via MCC on Google Ads and equivalent on Microsoft. Every tool we set up — call tracking, conversion tags, dashboards — has you as admin. If you leave, the handover is unlinking us as manager, which takes about a minute.
How much do PPC management services cost?
Percentage of ad spend, tiered — the exact tier structure and floors are published at /ppc-pricing/. We don’t offer performance-only pricing because it incentivizes chasing vanity conversions instead of revenue. To model the fee against your own spend and target ROAS, the PPC budget calculator at /resources/ppc-budget-calculator/ is ungated.
How long until we see ROAS or CPA move?
Access and tracking in week 1, first optimizations by week 2, meaningful ROAS movement typically month 2 after automated bid strategies exit their 7-14 day learning periods. Faster is possible on accounts with clean tracking and low structural waste; slower is honest for accounts starting from broken tracking or heavy waste patterns.
Will you fix our landing pages?
Recommendations and copy for A/B tests, yes. Full CRO programs or landing page rebuilds, no — see the landing page position above. PPC and CRO do their best work when they’re accountable to different numbers. If you need both, we run them as two engagements with a shared weekly stand-up.
How is Google Ads management different from running Microsoft, YouTube, or Shopping?
Google Ads management is the biggest slice for most accounts, but the platforms have different strengths. Microsoft often has cheaper CPCs on B2B, Shopping is the primary lever for ecommerce, YouTube compounds search demand, and retargeting closes buyers who visited. We manage the mix as one budget across platforms rather than treating each as siloed. Inner pages cover the depth per platform, etc.
