{"id":1987,"date":"2026-08-07T12:39:47","date_gmt":"2026-08-07T12:39:47","guid":{"rendered":"https:\/\/mockup.roilift.com\/roiliftweb\/?page_id=1987"},"modified":"2026-08-13T05:32:48","modified_gmt":"2026-08-13T05:32:48","slug":"ppc-management","status":"publish","type":"page","link":"https:\/\/mockup.roilift.com\/roiliftweb\/ppc-management\/","title":{"rendered":"PPC Management"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1987\" class=\"elementor elementor-1987\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7829ad9 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"7829ad9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d9be73 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"6d9be73\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-427cea3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"427cea3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37bf309 elementor-widget elementor-widget-heading\" data-id=\"37bf309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n<span class=\"monthly\">PPC Management Services<\/span> That Report on ROAS, Not Impressions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7b6949 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d7b6949\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tROILift&#8217;s PPC management runs Google Ads, Microsoft, YouTube, Shopping, and retargeting for businesses whose spend is big enough to matter and whose reporting doesn&#8217;t tell them why. Every dollar is tied to a conversion, and every optimization is documented with what changed and why.\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65eb000 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"65eb000\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3df4cb1 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"3df4cb1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-daf2460 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"daf2460\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg class=\"ekit-svg-icon icon-right-arrow\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M21.548 5.088c-0.436-0.451-1.162-0.451-1.613 0-0.436 0.436-0.436 1.162 0 1.596l8.177 8.177h-26.984c-0.629 0.001-1.129 0.501-1.129 1.13s0.5 1.145 1.129 1.145h26.984l-8.177 8.162c-0.436 0.451-0.436 1.178 0 1.613 0.451 0.451 1.178 0.451 1.613 0l10.113-10.113c0.451-0.436 0.451-1.162 0-1.596l-10.113-10.114z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Run  your free audit<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2518c63 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"2518c63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40eff9f elementor-align-left elementor-widget elementor-widget-button\" data-id=\"40eff9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg class=\"ekit-svg-icon icon-right-arrow\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M21.548 5.088c-0.436-0.451-1.162-0.451-1.613 0-0.436 0.436-0.436 1.162 0 1.596l8.177 8.177h-26.984c-0.629 0.001-1.129 0.501-1.129 1.13s0.5 1.145 1.129 1.145h26.984l-8.177 8.162c-0.436 0.451-0.436 1.178 0 1.613 0.451 0.451 1.178 0.451 1.613 0l10.113-10.113c0.451-0.436 0.451-1.162 0-1.596l-10.113-10.114z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Starting from $499\/mo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e20f6e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"7e20f6e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3e25abb e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"3e25abb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5357a6e elementor-widget elementor-widget-heading\" data-id=\"5357a6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u2b504.8<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ec701 elementor-widget elementor-widget-text-editor\" data-id=\"38ec701\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Clutch Rating<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fbb18c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"5fbb18c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c167a9 elementor-widget elementor-widget-heading\" data-id=\"5c167a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u2b504.8<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-614218e elementor-widget elementor-widget-text-editor\" data-id=\"614218e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Google GMB Ratings<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-372dc2d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"372dc2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a6e146 elementor-widget elementor-widget-heading\" data-id=\"8a6e146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u2b504.4<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe602dc elementor-widget elementor-widget-text-editor\" data-id=\"fe602dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Trustpilot Rating<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7bdfe6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"a7bdfe6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11878f6 elementor-widget elementor-widget-heading\" data-id=\"11878f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1100+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fe2c0e elementor-widget elementor-widget-text-editor\" data-id=\"9fe2c0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Projects Done<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cda14e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"1cda14e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac04b19 elementor-widget elementor-widget-text-editor\" data-id=\"ac04b19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tYears of Experience and Creative Team\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e9e1dd e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"4e9e1dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bb80ff4 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"bb80ff4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8968e5f elementor-widget elementor-widget-text-editor\" data-id=\"8968e5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Let&#8217;s Build <span style=\"color: #8c499c;\"><strong>Your Growth Plan<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1593974 elementor-widget elementor-widget-text-editor\" data-id=\"1593974\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Answer a few quick questions so we can show you the fastest path to revenue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9444873 elementor-widget__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"9444873\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"forminator-ui forminator-custom-form forminator-custom-form-430 forminator-design--default  forminator_ajax\" data-forminator-render=\"0\" data-form=\"forminator-module-430\" data-uid=\"6a7e5b32d49f7\"><br\/><\/div><form\n\t\t\t\tid=\"forminator-module-430\"\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-430 forminator-design--default  forminator_ajax\"\n\t\t\t\tmethod=\"post\"\n\t\t\t\tdata-forminator-render=\"0\"\n\t\t\t\tdata-form-id=\"430\"\n\t\t\t\t data-color-option=\"theme\" data-design=\"default\" data-grid=\"open\" style=\"display: none;\"\n\t\t\t\tdata-uid=\"6a7e5b32d49f7\"\n\t\t\t><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><div class=\"forminator-row\"><div id=\"name-1\" class=\"forminator-field-name forminator-col forminator-col-6 \"><div class=\"forminator-field\"><label for=\"forminator-field-name-1_6a7e5b32d49f7\" id=\"forminator-field-name-1_6a7e5b32d49f7-label\" class=\"forminator-label\">Your Name <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"name-1\" value=\"\" placeholder=\"Enter username\" id=\"forminator-field-name-1_6a7e5b32d49f7\" class=\"forminator-input forminator-name--field\" aria-required=\"true\" autocomplete=\"name\" \/><\/div><\/div><div id=\"email-1\" class=\"forminator-field-email forminator-col forminator-col-6 \"><div class=\"forminator-field\"><label for=\"forminator-field-email-1_6a7e5b32d49f7\" id=\"forminator-field-email-1_6a7e5b32d49f7-label\" class=\"forminator-label\">Your Email <span class=\"forminator-required\">*<\/span><\/label><input type=\"email\" name=\"email-1\" value=\"\" placeholder=\"Enter email\" id=\"forminator-field-email-1_6a7e5b32d49f7\" class=\"forminator-input forminator-email--field\" data-required=\"true\" aria-required=\"true\" autocomplete=\"email\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"phone-1\" class=\"forminator-field-phone forminator-col forminator-col-6 \"><div class=\"forminator-field\"><label for=\"forminator-field-phone-1_6a7e5b32d49f7\" id=\"forminator-field-phone-1_6a7e5b32d49f7-label\" class=\"forminator-label\">Contact Number<\/label><input type=\"text\" name=\"phone-1\" value=\"\" placeholder=\"Your contact number\" id=\"forminator-field-phone-1_6a7e5b32d49f7\" class=\"forminator-input forminator-field--phone\" data-required=\"\" aria-required=\"false\" autocomplete=\"off\" \/><\/div><\/div><div id=\"text-1\" class=\"forminator-field-text forminator-col forminator-col-6 \"><div class=\"forminator-field\"><label for=\"forminator-field-text-1_6a7e5b32d49f7\" id=\"forminator-field-text-1_6a7e5b32d49f7-label\" class=\"forminator-label\">Your Goal<\/label><input type=\"text\" name=\"text-1\" value=\"\" placeholder=\"Set goal\" id=\"forminator-field-text-1_6a7e5b32d49f7\" class=\"forminator-input forminator-name--field\" data-required=\"\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"url-1\" class=\"forminator-field-url forminator-col forminator-col-6 \"><div class=\"forminator-field\"><label for=\"forminator-field-url-1_6a7e5b32d49f7\" id=\"forminator-field-url-1_6a7e5b32d49f7-label\" class=\"forminator-label\">Website URL<\/label><input type=\"url\" name=\"url-1\" value=\"\" placeholder=\"website url\" id=\"forminator-field-url-1_6a7e5b32d49f7\" class=\"forminator-input forminator-website--field\" data-required=\"\" aria-required=\"false\" \/><\/div><\/div><div id=\"select-1\" class=\"forminator-field-select forminator-col forminator-col-6 \"><div class=\"forminator-field\"><label for=\"forminator-form-430__field--select-1_6a7e5b32d49f7\" id=\"forminator-form-430__field--select-1_6a7e5b32d49f7-label\" class=\"forminator-label\">Select Industry<\/label><select  id=\"forminator-form-430__field--select-1_6a7e5b32d49f7\" class=\"forminator-select--field forminator-select2 forminator-select2-multiple\" data-required=\"\" name=\"select-1\" data-default-value=\"\" data-hidden-behavior=\"zero\" data-placeholder=\"Select your industry\" data-search=\"false\" data-search-placeholder=\"Select your industry\" data-checkbox=\"false\" data-allow-clear=\"false\" aria-labelledby=\"forminator-form-430__field--select-1_6a7e5b32d49f7-label\"><option value=\"\"  >Select your industry<\/option><option value=\"one\"  data-calculation=\"0\">Real Estate<\/option><option value=\"two\"  data-calculation=\"0\">Dental<\/option><option value=\"Option-4\"  data-calculation=\"0\">Law Firm<\/option><option value=\"Option-4\"  data-calculation=\"0\">HVAC<\/option><option value=\"Plumbing\"  data-calculation=\"0\">Plumbing<\/option><\/select><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"text-2\" class=\"forminator-field-text forminator-col forminator-col-6 \"><div class=\"forminator-field\"><label for=\"forminator-field-text-2_6a7e5b32d49f7\" id=\"forminator-field-text-2_6a7e5b32d49f7-label\" class=\"forminator-label\">Current Revenue<\/label><input type=\"text\" name=\"text-2\" value=\"\" placeholder=\"Enter here...\" id=\"forminator-field-text-2_6a7e5b32d49f7\" class=\"forminator-input forminator-name--field\" data-required=\"\" \/><\/div><\/div><div id=\"text-3\" class=\"forminator-field-text forminator-col forminator-col-6 \"><div class=\"forminator-field\"><label for=\"forminator-field-text-3_6a7e5b32d49f7\" id=\"forminator-field-text-3_6a7e5b32d49f7-label\" class=\"forminator-label\">Expect Revenue<\/label><input type=\"text\" name=\"text-3\" value=\"\" placeholder=\"Enter here...\" id=\"forminator-field-text-3_6a7e5b32d49f7\" class=\"forminator-input forminator-name--field\" data-required=\"\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"consent-1\" class=\"forminator-field-consent forminator-col forminator-col-12 \"><div class=\"forminator-field\"><div class=\"forminator-checkbox__wrapper\"><label id=\"forminator-field-consent-1_6a7e5b32d49f7__label\" class=\"forminator-checkbox forminator-consent\"><input type=\"checkbox\" name=\"consent-1\" id=\"forminator-field-consent-1_6a7e5b32d49f7\" value=\"checked\" aria-labelledby=\"forminator-field-consent-1_6a7e5b32d49f7-label\" aria-describedby=\"forminator-field-consent-1_6a7e5b32d49f7__description\" data-required=\"true\" aria-required=\"true\" \/><span class=\"forminator-checkbox-box\" aria-hidden=\"true\"><\/span><\/label><div id=\"forminator-field-consent-1_6a7e5b32d49f7__description\" class=\"forminator-checkbox__label forminator-consent__label\"><p>I agree to be contacted about my growth plan. Read our Privacy Policy to see how we handle your information.<\/p><\/div><\/div><\/div><\/div><\/div><input type=\"hidden\" name=\"referer_url\" value=\"\" \/><div class=\"forminator-row forminator-row-last\"><div class=\"forminator-col\"><div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit\">Start your journey with us<\/button><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"bbad95abaf\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/roiliftweb\/wp-json\/wp\/v2\/pages\/1987\" \/><input type=\"hidden\" name=\"form_id\" value=\"430\"><input type=\"hidden\" name=\"page_id\" value=\"1987\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/mockup.roilift.com\/roiliftweb\/ppc-management\/\"><input type=\"hidden\" name=\"render_id\" value=\"0\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><\/form><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7b4769 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"b7b4769\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e72bf6c elementor-widget elementor-widget-html\" data-id=\"e72bf6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"client-marquee\">\r\n    <div class=\"client-marquee-track\">\r\n        <div class=\"client-logo\"><img decoding=\"async\" src=\"https:\/\/mockup.roilift.com\/roiliftweb\/wp-content\/uploads\/2026\/08\/LOGO-07.webp\" alt=\"\"><\/div>\r\n        <div class=\"client-logo\"><img decoding=\"async\" src=\"https:\/\/mockup.roilift.com\/roiliftweb\/wp-content\/uploads\/2026\/08\/LOGO-06.webp\" alt=\"\"><\/div>\r\n        <div class=\"client-logo\"><img decoding=\"async\" src=\"https:\/\/mockup.roilift.com\/roiliftweb\/wp-content\/uploads\/2026\/08\/LOGO-04.webp\" alt=\"\"><\/div>\r\n        <div class=\"client-logo\"><img decoding=\"async\" src=\"https:\/\/mockup.roilift.com\/roiliftweb\/wp-content\/uploads\/2026\/08\/LOGO-3.webp\" alt=\"\"><\/div>\r\n        <div class=\"client-logo\"><img decoding=\"async\" src=\"https:\/\/mockup.roilift.com\/roiliftweb\/wp-content\/uploads\/2026\/08\/LOGO-02.webp\" alt=\"\"><\/div>\r\n        <div class=\"client-logo\"><img decoding=\"async\" src=\"https:\/\/mockup.roilift.com\/roiliftweb\/wp-content\/uploads\/2026\/08\/LOGO-01-2.webp\" alt=\"\"><\/div>\r\n    <\/div>\r\n<\/div>\r\n\r\n<style>\r\n.client-marquee{\r\n    width:100%;\r\n    overflow:hidden;\r\n    background:transparent;\r\n    position:relative;\r\n}\r\n.client-marquee-track{\r\n    display:flex;\r\n    align-items:center;\r\n    width:max-content;\r\n    flex-wrap:nowrap;\r\n    will-change:transform;\r\n}\r\n.client-logo{\r\n    flex:0 0 auto;\r\n    margin-right:40px;\r\n}\r\n.client-logo img{\r\n    display:block;\r\n    width:150px;\r\n    height:60px;\r\n    object-fit:contain;\r\n    border-radius:12px;\r\n    filter:grayscale(1);\r\n    transition:filter .3s ease;\r\n    cursor:pointer;\r\n    background-color:#fff;\r\n    padding:3px;\r\n}\r\n.client-logo img:hover{\r\n    filter:grayscale(0);\r\n}\r\n@media(max-width:768px){\r\n    .client-logo{\r\n        margin-right:40px;\r\n    }\r\n    .client-logo img{\r\n        height:35px;\r\n    }\r\n}\r\n<\/style>\r\n\r\n<script>\r\n(function(){\r\n\r\n  \/\/ PX_PER_SECOND controls speed \u2014 roughly matches the old 20s keyframe\r\n  \/\/ for a ~5-logo set; tweak this single number to go faster\/slower.\r\n  var PX_PER_SECOND = 60;\r\n\r\n  function initMarquee(root){\r\n    var track = root.querySelector('.client-marquee-track');\r\n    if(!track) return;\r\n\r\n    \/\/ The original markup only needs ONE copy of the logos \u2014 this script\r\n    \/\/ clones the set itself, as many times as needed to comfortably cover\r\n    \/\/ the widest screen, so the loop never runs out of logos and never\r\n    \/\/ shows a gap, no matter the viewport width or how many logos there are.\r\n    var originalItems = Array.prototype.slice.call(track.children);\r\n    var originalCount  = originalItems.length;\r\n    if(!originalCount) return;\r\n\r\n    var setWidth = 0;   \/\/ px width of one full run through the original logos\r\n    var offset   = 0;   \/\/ current scroll offset\r\n    var paused   = false;\r\n    var rafId    = null;\r\n    var lastTime = null;\r\n\r\n    function measureSetWidth(){\r\n      \/\/ width of the first `originalCount` children = one full set,\r\n      \/\/ including each logo's right margin\r\n      var w = 0;\r\n      for(var i = 0; i < originalCount; i++){\r\n        var el = track.children[i];\r\n        var style = getComputedStyle(el);\r\n        w += el.getBoundingClientRect().width + parseFloat(style.marginRight || 0);\r\n      }\r\n      return w;\r\n    }\r\n\r\n    function ensureEnoughClones(){\r\n      setWidth = measureSetWidth();\r\n      if(!setWidth) return; \/\/ not laid out yet\r\n\r\n      var viewportWidth = root.getBoundingClientRect().width;\r\n      \/\/ keep at least 2 full sets beyond the viewport so there's always\r\n      \/\/ a seamless run of logos ready to scroll into view\r\n      var needed = viewportWidth * 2 + setWidth;\r\n\r\n      while(track.getBoundingClientRect().width < needed){\r\n        for(var i = 0; i < originalCount; i++){\r\n          var clone = originalItems[i].cloneNode(true);\r\n          track.appendChild(clone);\r\n        }\r\n      }\r\n    }\r\n\r\n    function tick(now){\r\n      if(lastTime === null) lastTime = now;\r\n      var dt = (now - lastTime) \/ 1000;\r\n      lastTime = now;\r\n\r\n      if(!paused){\r\n        offset -= PX_PER_SECOND * dt;\r\n        \/\/ wrap seamlessly the instant one full set has scrolled past \u2014\r\n        \/\/ this is the part a CSS keyframe loop can't do adaptively,\r\n        \/\/ and it's what keeps the loop gap-free at any width\r\n        if(-offset >= setWidth){\r\n          offset += setWidth;\r\n        }\r\n        track.style.transform = 'translate3d(' + offset + 'px,0,0)';\r\n      }\r\n      rafId = requestAnimationFrame(tick);\r\n    }\r\n\r\n    root.addEventListener('mouseenter', function(){ paused = true; });\r\n    root.addEventListener('mouseleave', function(){ paused = false; });\r\n\r\n    var resizeTimer;\r\n    window.addEventListener('resize', function(){\r\n      clearTimeout(resizeTimer);\r\n      resizeTimer = setTimeout(function(){\r\n        \/\/ width may have changed (responsive logo sizes) \u2014 remeasure\r\n        setWidth = measureSetWidth();\r\n      }, 150);\r\n    });\r\n\r\n    ensureEnoughClones();\r\n    \/\/ remeasure once more after full page load in case images shift sizes\r\n    window.addEventListener('load', ensureEnoughClones);\r\n\r\n    rafId = requestAnimationFrame(tick);\r\n  }\r\n\r\n  function init(){\r\n    var roots = document.querySelectorAll('.client-marquee');\r\n    for(var i = 0; i < roots.length; i++){ initMarquee(roots[i]); }\r\n  }\r\n\r\n  if(document.readyState === 'loading'){\r\n    document.addEventListener('DOMContentLoaded', init);\r\n  } else {\r\n    init();\r\n  }\r\n})();\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09049aa e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"09049aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e174005 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"e174005\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c49c89e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"c49c89e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b5dc1ee e-con-full built-next e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"b5dc1ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a580fb0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"a580fb0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbfd656 elementor-widget__width-auto elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"bbfd656\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">At a Glance<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-999e866 elementor-widget elementor-widget-n-accordion\" data-id=\"999e866\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1610\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1610\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What\u2019s Included? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg class=\"ekit-svg-icon icon-minus\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 15.345h32v2.11h-32v-2.11z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg class=\"ekit-svg-icon icon-plus\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M32 15.345h-14.945v-14.945h-2.11v14.945h-14.945v2.11h14.945v14.945h2.11v-14.945h14.945z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1610\" class=\"elementor-element elementor-element-4b3233e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"4b3233e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e675e52 elementor-widget elementor-widget-text-editor\" data-id=\"e675e52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Account audit and rebuild \u00b7 conversion tracking setup and QA \u00b7 campaign, keyword, and negative build \u00b7 bid strategy and budget allocation \u00b7 ad copy and creative iteration \u00b7 Shopping feed hygiene \u00b7 YouTube and Display where it fits \u00b7 retargeting \u00b7 weekly optimization \u00b7 real-time dashboard<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1611\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1611\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Who It\u2019s for? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg class=\"ekit-svg-icon icon-minus\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 15.345h32v2.11h-32v-2.11z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg class=\"ekit-svg-icon icon-plus\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M32 15.345h-14.945v-14.945h-2.11v14.945h-14.945v2.11h14.945v14.945h2.11v-14.945h14.945z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1611\" class=\"elementor-element elementor-element-8c291e0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"8c291e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2de21a9 elementor-widget elementor-widget-text-editor\" data-id=\"2de21a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Businesses spending $100month on ads whose reporting doesn&#8217;t tell them what&#8217;s working, teams inheriting an account from an incumbent, or businesses launching paid for the first time who want it done right<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1612\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1612\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Typical timeline to first ROAS movement <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg class=\"ekit-svg-icon icon-minus\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 15.345h32v2.11h-32v-2.11z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg class=\"ekit-svg-icon icon-plus\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M32 15.345h-14.945v-14.945h-2.11v14.945h-14.945v2.11h14.945v14.945h2.11v-14.945h14.945z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1612\" class=\"elementor-element elementor-element-976b592 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"976b592\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af0b00c elementor-widget elementor-widget-text-editor\" data-id=\"af0b00c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Access and tracking week 1 \u00b7 first optimizations week 2 \u00b7 first meaningful ROAS movement typically month 2 (after the automated bid learning period)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3d6be5 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"d3d6be5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e166d3 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5e166d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Account Ownership Position<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5978ef2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5978ef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Most Google Ads management buyers arrive with one specific horror story in mind: an agency that held the ad account hostage. So we&#8217;ll settle that before deliverables. Four rules on ownership, from day one and non-negotiable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f65c76 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"1f65c76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34a861d elementor-widget elementor-widget-html\" data-id=\"34a861d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n  .wcs-slider-wrap {\r\n    max-width: 1500px;\r\n    margin: 0 auto;\r\n    padding: 0 16px;\r\n    font-family: 'Urbanist', sans-serif;\r\n  }\r\n\r\n  .wcs-slider {\r\n    position: relative;\r\n    display: flex;\r\n    align-items: center;\r\n    gap: 12px;\r\n  }\r\n\r\n  .wcs-track-viewport {\r\n    overflow: hidden;\r\n    flex: 1;\r\n    cursor: grab;\r\n  }\r\n\r\n  .wcs-track-viewport.wcs-dragging {\r\n    cursor: grabbing;\r\n  }\r\n\r\n  .wcs-track {\r\n    display: flex;\r\n    gap: 20px;\r\n    transition: transform .45s cubic-bezier(.65, 0, .35, 1);\r\n    will-change: transform;\r\n    user-select: none;\r\n  }\r\n\r\n  .wcs-track.wcs-no-transition {\r\n    transition: none;\r\n  }\r\n\r\n  .wcs-card {\r\n    user-select: none;\r\n    flex: 0 0 calc(25% - 15px);\r\n    background: #fff;\r\n    border: 1px solid #e9e9ee;\r\n    border-radius: 14px;\r\n    padding: 26px 24px;\r\n    box-shadow: 0 2px 6px rgba(20, 20, 43, .04);\r\n    box-sizing: border-box;\r\n  }\r\n\r\n  .wcs-card img,\r\n  .wcs-card a {\r\n    -webkit-user-drag: none;\r\n  }\r\n\r\n  .wcs-number {\r\n    font-size: 32px;\r\n    font-weight: 800;\r\n    line-height: 1;\r\n    color: #12121f;\r\n    letter-spacing: -0.5px;\r\n    margin: 0 0 18px;\r\n  }\r\n\r\n  .wcs-title {\r\n    font-size: 19px;\r\n    font-weight: 700;\r\n    color: #12121f;\r\n    margin: 0 0 10px;\r\n  }\r\n\r\n  .wcs-desc {\r\n    font-size: 14.5px;\r\n    line-height: 1.55;\r\n    color: #6b6b78;\r\n    margin: 0;\r\n  }\r\n\r\n  \/* Responsive: fewer cards per view on smaller screens *\/\r\n  @media (max-width:1200px) {\r\n    .wcs-card { flex: 0 0 calc(33.333% - 14px); }\r\n  }\r\n  @media (max-width:860px) {\r\n    .wcs-card { flex: 0 0 calc(50% - 10px); }\r\n  }\r\n  @media (max-width:560px) {\r\n    .wcs-card { flex: 0 0 calc(85% - 6px); }\r\n  }\r\n<\/style>\r\n\r\n<div class=\"wcs-slider-wrap\">\r\n  <div class=\"wcs-slider\">\r\n    <div class=\"wcs-track-viewport\">\r\n      <div class=\"wcs-track\">\r\n\r\n        \r\n\r\n        <div class=\"wcs-card\">\r\n          <div class=\"wcs-number\">01<\/div>\r\n          <p class=\"wcs-desc\">Your Google Ads, Microsoft Ads, and platform accounts stay in your ownership. ROILift is added as a manager (MCC link on Google, agency access on Microsoft); you can revoke access in under a minute if you leave.<\/p>\r\n        <\/div>\r\n\r\n        <div class=\"wcs-card\">\r\n          <div class=\"wcs-number\">02<\/div>\r\n          <p class=\"wcs-desc\">You get admin access to every tool we set up: call tracking, conversion tags, dashboards, landing-page analytics, script libraries. Nothing sits in a ROILift-only environment.<\/p>\r\n        <\/div>\r\n\r\n        <div class=\"wcs-card\">\r\n          <div class=\"wcs-number\">03<\/div>\r\n          <p class=\"wcs-desc\">Spend, agency fee, and platform fees are separated in reporting, and the invoice matches the platform totals to the dollar. No spend markups, no obfuscated margins, no 'management fee included' math.<\/p>\r\n        <\/div>\r\n\r\n        <div class=\"wcs-card\">\r\n          <div class=\"wcs-number\">04<\/div>\r\n          <p class=\"wcs-desc\">Any transfer takes minutes, not weeks. If you leave, the accounts are already yours; the handover is unlinking us as manager and rotating any shared credentials. We don't hold campaigns hostage as a bargaining chip. <\/p>\r\n        <\/div>\r\n\r\n        \r\n\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25ad3b3 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"25ad3b3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6b69130 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"6b69130\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e1e7294 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"e1e7294\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-effe739 elementor-widget elementor-widget-heading\" data-id=\"effe739\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"monthly\">What PPC <\/span>Actually Covers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75ebd40 elementor-widget elementor-widget-text-editor\" data-id=\"75ebd40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>PPC is not one channel; it&#8217;s six or seven, and picking the right mix for a business is most of the strategic work. Search buys demand that already exists. Shopping puts your product in front of a buyer who typed the exact SKU.<\/p><p>\u00a0<\/p><p>YouTube and display generate demand at low cost per view but rarely close a sale. Retargeting closes buyers who&#8217;ve already visited. Performance Max blends several of the above with less transparency than either you or we should want.<\/p><p>\u00a0<\/p><p>Most engagements we take on are 60-70% search, with Shopping added for ecommerce, retargeting on all accounts, and YouTube or Display added only when the math works. We publish the mix in the strategy document so you can push back on the allocation before spend moves.<\/p><p>\u00a0<\/p><p>ROILift&#8217;s PPC management services cover Google Ads deeply, Microsoft where it earns its keep, and Amazon, YouTube, Shopping, Display, and retargeting as the strategy demands.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d09e94b elementor-absolute elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d09e94b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0aece5e elementor-align-left elementor-widget elementor-widget-button\" data-id=\"0aece5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Start your journey with us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5957522 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"5957522\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1f64af elementor-widget elementor-widget-image\" data-id=\"e1f64af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mockup.roilift.com\/roiliftweb\/wp-content\/uploads\/2026\/08\/New-Project-84.webp\" title=\"New Project (84)\" alt=\"New Project (84)\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd80cb8 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"dd80cb8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-408263a elementor-widget elementor-widget-heading\" data-id=\"408263a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"monthly\">Platforms <\/span>We Manage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3b29a1 elementor-widget elementor-widget-text-editor\" data-id=\"f3b29a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Each platform has a job it&#8217;s good at and a job it isn&#8217;t. We run the ones where the math works for your business,<br \/>and say so honestly when a platform doesn&#8217;t fit rather than adding spend to justify a fee.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-087ba7e e-con-full e-grid wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"087ba7e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-18b229d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"18b229d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-756e273 elementor-widget elementor-widget-image\" data-id=\"756e273\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/mockup.roilift.com\/roiliftweb\/wp-content\/uploads\/2026\/08\/Google-Ads-Search.png\" class=\"attachment-large size-large wp-image-2268\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbf5ddb elementor-widget elementor-widget-icon-box\" data-id=\"fbf5ddb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tGoogle Ads (Search)\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tBuying demand that already exists: the buyer typed a query, you appear\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f02ff3c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"f02ff3c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b68bdf4 elementor-widget elementor-widget-image\" data-id=\"b68bdf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/mockup.roilift.com\/roiliftweb\/wp-content\/uploads\/2026\/08\/Microsoft-Bing-Ads.png\" class=\"attachment-large size-large wp-image-2274\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ab1b66 elementor-widget elementor-widget-icon-box\" data-id=\"8ab1b66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tMicrosoft Bing Ads\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tOlder, wealthier audience skew \u00b7 cheaper CPCs than Google \u00b7 underpriced B2B categories\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fec96e9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"fec96e9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f779ad7 elementor-widget elementor-widget-image\" data-id=\"f779ad7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/mockup.roilift.com\/roiliftweb\/wp-content\/uploads\/2026\/08\/Google-Shopping-PLA.png\" class=\"attachment-large size-large wp-image-2275\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26ba695 elementor-widget elementor-widget-icon-box\" data-id=\"26ba695\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tGoogle Shopping (PLA)\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEcommerce: the shopper searches, sees your product image, price, and rating, and clicks\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b9d9ca e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"8b9d9ca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bc32b8 elementor-widget elementor-widget-image\" data-id=\"0bc32b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" src=\"https:\/\/mockup.roilift.com\/roiliftweb\/wp-content\/uploads\/2026\/08\/YouTube-Ads.png\" class=\"attachment-large size-large wp-image-2276\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d3f172 elementor-widget elementor-widget-icon-box\" data-id=\"9d3f172\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tYouTube Ads\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tDemand generation and remarketing to warm audiences \u00b7 low-cost view volume that primes search\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-803d882 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"803d882\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cef463c elementor-widget elementor-widget-image\" data-id=\"cef463c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/mockup.roilift.com\/roiliftweb\/wp-content\/uploads\/2026\/08\/Display.png\" class=\"attachment-large size-large wp-image-2277\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51c1dfa elementor-widget elementor-widget-icon-box\" data-id=\"51c1dfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tDisplay\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tRetargeting and awareness rarely the primary channel; occasionally the compounding one\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b692055 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"b692055\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86714a7 elementor-widget elementor-widget-image\" data-id=\"86714a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/mockup.roilift.com\/roiliftweb\/wp-content\/uploads\/2026\/08\/Retargetingremarketing.png\" class=\"attachment-large size-large wp-image-2278\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-402b501 elementor-widget elementor-widget-icon-box\" data-id=\"402b501\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tRetargeting\/remarketing\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tClosing buyers who visited and left \u00b7 the highest-ROAS spend on almost every account\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29210e3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"29210e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0363bc elementor-widget elementor-widget-image\" data-id=\"c0363bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/mockup.roilift.com\/roiliftweb\/wp-content\/uploads\/2026\/08\/Amazon-PPC.png\" class=\"attachment-large size-large wp-image-2279\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbcf6c7 elementor-widget elementor-widget-icon-box\" data-id=\"dbcf6c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tAmazon PPC\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEcommerce sellers where Amazon is a channel: Sponsored Products, Brands, and Display\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-586cd6e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"586cd6e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b69998 elementor-widget elementor-widget-image\" data-id=\"4b69998\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/mockup.roilift.com\/roiliftweb\/wp-content\/uploads\/2026\/08\/Performance-Max.png\" class=\"attachment-large size-large wp-image-2280\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bfd6bd elementor-widget elementor-widget-icon-box\" data-id=\"4bfd6bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tPerformance Max\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEcommerce with a strong feed and a willingness to accept less transparency used with negatives and asset control, not out of the box\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba36ace e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"ba36ace\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8f6273e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"8f6273e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f200df elementor-widget__width-auto elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3f200df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Deliverable<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8a23fd elementor-widget elementor-widget-heading\" data-id=\"b8a23fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What's Included<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2c4d12 elementor-widget elementor-widget-text-editor\" data-id=\"c2c4d12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Every ROILift PPC engagement ships the same core deliverables regardless of platform mix<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85f70c8 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"85f70c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e939200 elementor-widget elementor-widget-html\" data-id=\"e939200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n  .wcs-slider-wrap {\r\n    max-width: 1500px;\r\n    margin: 0 auto;\r\n    padding: 0 16px;\r\n    font-family: 'Urbanist', sans-serif;\r\n  }\r\n\r\n  .wcs-slider {\r\n    position: relative;\r\n    display: flex;\r\n    align-items: center;\r\n    gap: 12px;\r\n  }\r\n\r\n  .wcs-track-viewport {\r\n    overflow: hidden;\r\n    flex: 1;\r\n    cursor: grab;\r\n  }\r\n\r\n  .wcs-track-viewport.wcs-dragging {\r\n    cursor: grabbing;\r\n  }\r\n\r\n  .wcs-track {\r\n    display: flex;\r\n    gap: 20px;\r\n    transition: transform .45s cubic-bezier(.65, 0, .35, 1);\r\n    will-change: transform;\r\n    user-select: none;\r\n  }\r\n\r\n  .wcs-track.wcs-no-transition {\r\n    transition: none;\r\n  }\r\n\r\n  .wcs-card {\r\n    user-select: none;\r\n    position: relative;\r\n    flex: 0 0 calc(33.33% - 15px);\r\n    background: #fff;\r\n    border: 1px solid #e9e9ee;\r\n    border-radius: 14px;\r\n    padding: 26px 24px;\r\n    box-shadow: 0 2px 6px rgba(20, 20, 43, .04);\r\n    box-sizing: border-box;\r\n  }\r\n\r\n  \/* last visible card in the track shouldn't dangle a connector into empty space *\/\r\n\r\n  .wcs-card img,\r\n  .wcs-card a {\r\n    -webkit-user-drag: none;\r\n  }\r\n\r\n  \/* icon + title sit side by side on one row *\/\r\n  .wcs-card-header {\r\n    display: flex;\r\n    align-items: center;\r\n    gap: 12px;\r\n    margin: 0 0 16px;\r\n  }\r\n\r\n  .wcs-icon {\r\n    flex: 0 0 auto;\r\n    width: 34px;\r\n    height: 34px;\r\n    border-radius: 8px;\r\n    background: linear-gradient(135deg, #8C499C, #32286E);\r\n    display: flex;\r\n    align-items: center;\r\n    justify-content: center;\r\n  }\r\n\r\n  .wcs-title {\r\n    font-size: 18px;\r\n    font-weight: 700;\r\n    color: #12121f;\r\n    margin: 0;\r\n  }\r\n\r\n  \/* bullet list: custom diamond marker + a connecting line running\r\n       from each bullet down to the next one *\/\r\n  .wcs-list {\r\n    list-style: none;\r\n    margin: 0;\r\n    padding: 0;\r\n  }\r\n\r\n  .wcs-list li {\r\n    position: relative;\r\n    padding-left: 24px;\r\n    font-size: 14px;\r\n    line-height: 1.55;\r\n    color: #6b6b78;\r\n    margin-bottom: 20px;\r\n  }\r\n\r\n  .wcs-list li:last-child {\r\n    margin-bottom: 0;\r\n  }\r\n\r\n  .wcs-list li::before {\r\n    content: '';\r\n    position: absolute;\r\n    left: 2px;\r\n    top: 5px;\r\n    width: 8px;\r\n    height: 8px;\r\n    background: #32286E;\r\n    border-radius: 2px;\r\n    transform: rotate(45deg);\r\n  }\r\n\r\n  .wcs-list li:not(:last-child)::after {\r\n    content: '';\r\n    position: absolute;\r\n    left: 5px;\r\n    top: 15px;\r\n    bottom: -20px;\r\n    width: 2px;\r\n    background: linear-gradient(180deg, #8C499C, #32286E);\r\n  }\r\n\r\n  \/* Responsive: fewer cards per view on smaller screens *\/\r\n  @media (max-width:1200px) {\r\n    .wcs-card {\r\n      flex: 0 0 calc(33.333% - 14px);\r\n    }\r\n  }\r\n\r\n  @media (max-width:860px) {\r\n    .wcs-card {\r\n      flex: 0 0 calc(50% - 10px);\r\n    }\r\n  }\r\n\r\n  @media (max-width:560px) {\r\n    .wcs-card {\r\n      flex: 0 0 calc(85% - 6px);\r\n    }\r\n  }\r\n<\/style>\r\n\r\n<div class=\"wcs-slider-wrap\">\r\n  <div class=\"wcs-slider\">\r\n    <div class=\"wcs-track-viewport\">\r\n      <div class=\"wcs-track\">\r\n\r\n        <div class=\"wcs-card\">\r\n          <div class=\"wcs-card-header\">\r\n            <div class=\"wcs-icon\">\r\n              <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\">\r\n                <path d=\"M12 2l7 4v6c0 5-3.5 8.5-7 10-3.5-1.5-7-5-7-10V6l7-4z\" stroke=\"#fff\" stroke-width=\"1.6\"\r\n                  stroke-linejoin=\"round\" \/>\r\n                <path d=\"M9 12l2 2 4-4\" stroke=\"#fff\" stroke-width=\"1.6\" stroke-linecap=\"round\"\r\n                  stroke-linejoin=\"round\" \/>\r\n              <\/svg>\r\n            <\/div>\r\n            <h3 class=\"wcs-title\">Campaign build<\/h3>\r\n          <\/div>\r\n          <ul class=\"wcs-list\">\r\n            <li>Campaign, ad group, keyword, negative, and audience structure built to the strategy signed off in week 1\r\n            <\/li>\r\n            <li> Ad copy in your voice, no generic 'we're the best' assets; every ad ties back to what the landing page\r\n              says<\/li>\r\n            <li>Shopping feed hygiene for ecommerce accounts: titles, categories, GTINs, custom labels<\/li>\r\n          <\/ul>\r\n\r\n\r\n        <\/div>\r\n\r\n        <div class=\"wcs-card\">\r\n          <div class=\"wcs-card-header\">\r\n            <div class=\"wcs-icon\">\r\n              <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\">\r\n                <path d=\"M12 2l7 4v6c0 5-3.5 8.5-7 10-3.5-1.5-7-5-7-10V6l7-4z\" stroke=\"#fff\" stroke-width=\"1.6\"\r\n                  stroke-linejoin=\"round\" \/>\r\n                <path d=\"M9 12l2 2 4-4\" stroke=\"#fff\" stroke-width=\"1.6\" stroke-linecap=\"round\"\r\n                  stroke-linejoin=\"round\" \/>\r\n              <\/svg>\r\n            <\/div>\r\n            <h3 class=\"wcs-title\">Ongoing optimization<\/h3>\r\n          <\/div>\r\n          <ul class=\"wcs-list\">\r\n            <li>Weekly optimization cadence: search terms review, negative additions, bid strategy tuning, budget\r\n              reallocation; every change logged with what changed and why<\/li>\r\n            <li>Monthly deep-dive: attribution, incrementality tests where budget supports them, geo and device analysis<\/li>\r\n            <li>Ad copy and creative iteration A\/B tests with statistical thresholds, not gut-check swaps<\/li>\r\n          <\/ul>\r\n\r\n        <\/div>\r\n\r\n        <div class=\"wcs-card\">\r\n          <div class=\"wcs-card-header\">\r\n            <div class=\"wcs-icon\">\r\n              <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\">\r\n                <path d=\"M12 2l7 4v6c0 5-3.5 8.5-7 10-3.5-1.5-7-5-7-10V6l7-4z\" stroke=\"#fff\" stroke-width=\"1.6\"\r\n                  stroke-linejoin=\"round\" \/>\r\n                <path d=\"M9 12l2 2 4-4\" stroke=\"#fff\" stroke-width=\"1.6\" stroke-linecap=\"round\"\r\n                  stroke-linejoin=\"round\" \/>\r\n              <\/svg>\r\n            <\/div>\r\n            <h3 class=\"wcs-title\">Reporting<\/h3>\r\n          <\/div>\r\n          <ul class=\"wcs-list\">\r\n            <li>Real-time dashboard ROAS, CPA, spend pacing, and week-over-week trend \u2014 readable by your CFO without a briefing<\/li>\r\n            <li>Weekly note (not report) covering what changed and what to watch<\/li>\r\n            <li>Monthly review call, quarterly strategic replan<\/li>\r\n          <\/ul>\r\n\r\n        <\/div>\r\n\r\n        \r\n\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-116b290 e-con e-atomic-element e-flexbox-base e-116b290-9834cd2 \" data-id=\"116b290\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"116b290\">\n    \t\t<div class=\"elementor-element elementor-element-35420011 elementor-widget elementor-widget-html\" data-id=\"35420011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"roilift-industries-section\">\r\n    <div class=\"roilift-industries-head\">\r\n        <div>\r\n            <span class=\"roilift-industries-badge\" style=\"color:#000!important;\">Industries<\/span>\r\n            <h2 style=\"color:#000;\">Industries We Serve<\/h2>\r\n            <div class=\"roilift-industries-sub\">\r\n                Five verticals, deep \u2014 a real case study in each, not a menu of two hundred.\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"roilift-industries-nav\">\r\n            <button class=\"roilift-industries-prev\">\u2190<\/button>\r\n            <button class=\"roilift-industries-next\">\u2192<\/button>\r\n        <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"roilift-industries-track\" id=\"roilift-industries-track\">\r\n\r\n        <div class=\"roilift-industries-card\">\r\n            <div class=\"roilift-industries-arrow\">\u2197<\/div>\r\n            <div class=\"roilift-industries-image\"\r\n                style=\"background-image:url('https:\/\/mockup.roilift.com\/roiliftweb\/wp-content\/uploads\/2026\/08\/Real-Estate-2.webp');\">\r\n            <\/div>\r\n            <h3>Real Estate<\/h3>\r\n            <!--<div class=\"roilift-industries-text\">-->\r\n            <!--    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum.-->\r\n            <!--<\/div>-->\r\n        <\/div>\r\n\r\n        <div class=\"roilift-industries-card\">\r\n            <div class=\"roilift-industries-arrow\">\u2197<\/div>\r\n            <div class=\"roilift-industries-image\"\r\n                style=\"background-image:url('https:\/\/mockup.roilift.com\/roiliftweb\/wp-content\/uploads\/2026\/08\/dental.webp');\">\r\n            <\/div>\r\n            <h3>Dental<\/h3>\r\n            <!--<div class=\"roilift-industries-text\">-->\r\n            <!--    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum.-->\r\n            <!--<\/div>-->\r\n        <\/div>\r\n\r\n        <div class=\"roilift-industries-card\">\r\n            <div class=\"roilift-industries-arrow\">\u2197<\/div>\r\n            <div class=\"roilift-industries-image\"\r\n                style=\"background-image:url('https:\/\/mockup.roilift.com\/roiliftweb\/wp-content\/uploads\/2026\/08\/law.webp');\">\r\n            <\/div>\r\n            <h3>Law Firm<\/h3>\r\n            <!--<div class=\"roilift-industries-text\">-->\r\n            <!--    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum.-->\r\n            <!--<\/div>-->\r\n        <\/div>\r\n\r\n        <div class=\"roilift-industries-card\">\r\n            <div class=\"roilift-industries-arrow\">\u2197<\/div>\r\n            <div class=\"roilift-industries-image\"\r\n                style=\"background-image:url('https:\/\/mockup.roilift.com\/roiliftweb\/wp-content\/uploads\/2026\/08\/HVAC.webp');\">\r\n            <\/div>\r\n            <h3>HVAC<\/h3>\r\n            <!--<div class=\"roilift-industries-text\">-->\r\n            <!--    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum.-->\r\n            <!--<\/div>-->\r\n        <\/div>\r\n\r\n        <div class=\"roilift-industries-card\">\r\n            <div class=\"roilift-industries-arrow\">\u2197<\/div>\r\n            <div class=\"roilift-industries-image\"\r\n                style=\"background-image:url('https:\/\/mockup.roilift.com\/roiliftweb\/wp-content\/uploads\/2026\/08\/plumbing.webp');\">\r\n            <\/div>\r\n            <h3>Plumbing<\/h3>\r\n            <!--<div class=\"roilift-industries-text\">-->\r\n            <!--    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum.-->\r\n            <!--<\/div>-->\r\n        <\/div>\r\n\r\n    <\/div>\r\n<\/div>\r\n\r\n<script>\r\ndocument.addEventListener('DOMContentLoaded', function () {\r\n\r\n    const roiliftIndustriesTrack = document.getElementById('roilift-industries-track');\r\n\r\n    const roiliftIndustriesNext = document.querySelector(\r\n        '.roilift-industries-next'\r\n    );\r\n\r\n    const roiliftIndustriesPrev = document.querySelector(\r\n        '.roilift-industries-prev'\r\n    );\r\n\r\n    if (roiliftIndustriesTrack && roiliftIndustriesNext && roiliftIndustriesPrev) {\r\n\r\n        roiliftIndustriesNext.addEventListener('click', function () {\r\n            roiliftIndustriesTrack.scrollBy({\r\n                left: 430,\r\n                behavior: 'smooth'\r\n            });\r\n        });\r\n\r\n        roiliftIndustriesPrev.addEventListener('click', function () {\r\n            roiliftIndustriesTrack.scrollBy({\r\n                left: -430,\r\n                behavior: 'smooth'\r\n            });\r\n        });\r\n\r\n    }\r\n\r\n});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-1a475c0 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"1a475c0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ae883f9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"ae883f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8dc924c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"8dc924c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-187aba0 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"187aba0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">WASTE AUDIT<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-652a2a9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"652a2a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51590e6 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"51590e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where the Money Leaks<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-258bd36 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"258bd36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Every Google Ads management engagement we audit is leaking money in the same few places. Every one. The failure modes below are what we find on 90% of first audits, and each one is boring to fix.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18b9978 elementor-widget__width-initial eael-table-align-center eael-dt-th-align-left elementor-widget elementor-widget-eael-data-table\" data-id=\"18b9978\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-data-table.default\">\n\t\t\t\t\t\t\t<div class=\"eael-data-table-wrap\" data-table_id=\"18b9978\" id=\"eael-data-table-wrapper-18b9978\" data-custom_responsive=\"false\">\n\t\t\t<table class=\"tablesorter eael-data-table center\" id=\"eael-data-table-18b9978\">\n\t\t\t    <thead>\n\t\t\t        <tr class=\"table-header\">\n\t\t\t\t\t\t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Where it leaks<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">What it costs you<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"third-dt\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">What fixes it<\/span><\/th>\n\t\t\t        \t\t\t\t        <\/tr>\n\t\t\t    <\/thead>\n\t\t\t  \t<tbody>\n\t\t\t\t\t\t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tBroad match without tight negatives\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tSpend goes to queries you&#8217;d never write on a whiteboard: &#8216;free&#8217;, &#8216;jobs&#8217;, competitor names, unrelated categories\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"third-dt\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Negative-keyword sweep from search-term reports; broad-match reserved for accounts with clean history and strong audiences<\/p>\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tConversion tracking that misses conversions\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tAutomated bidding optimizes toward the conversions it can see and starves the ones it can&#8217;t; server-side gaps commonly hide 20-40% of conversions\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"third-dt\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Tracking audit, server-side conversion where the platform supports it, offline imports for real sales cycles<\/p>\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tWrong bid strategy for the stage of learning\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tTarget CPA on a campaign with 30 conversions\/month gives the algorithm nothing to work with; Maximize Conversions on a mature account spends inefficiently\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"third-dt\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Bid strategy matched to campaign maturity, budget, and conversion volume; explicit learning-period plan<\/p>\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tHomepage used as the landing page\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tHomepage has to serve every audience and converts 1-2% on paid traffic; a purpose-built landing page runs 4-6%\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"third-dt\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Landing page recommendations to your team, or a CRO engagement: see the Landing page position below<\/p>\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"bottomcol1\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tPerformance Max out of the box\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tPMax without asset groups, negatives, or brand exclusions cannibalizes brand traffic and spends on audiences you&#8217;d never target\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"third-dt\" id=\"bottomcol2\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>PMax configured with asset groups, negatives at the campaign level (via support), and brand exclusions used deliberately, not defaulted to<\/p>\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"bottomcol1\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tAttribution set to last-click by default\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tSearch and top-of-funnel channels get under-credited; you cut what&#8217;s actually working\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"third-dt\" id=\"bottomcol2\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Data-driven attribution where the account qualifies, view-through and assisted-conversion reporting on every dashboard<\/p>\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t    <\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t  \t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6d003e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"a6d003e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7e87222 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"7e87222\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e18f172 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"e18f172\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-59009dd e-con-full built-next e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"59009dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e34d23 elementor-widget elementor-widget-elementskit-video\" data-id=\"0e34d23\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_video_popup_close_icon&quot;:{&quot;value&quot;:&quot;icon icon-cancel&quot;,&quot;library&quot;:&quot;ekiticons&quot;}}\" data-widget_type=\"elementskit-video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\t\t<div class=\"video-content\" data-video-player=\"[]\" data-video-setting=\"{&quot;videoVolume&quot;:&quot;horizontal&quot;,&quot;startVolume&quot;:0.8000000000000000444089209850062616169452667236328125,&quot;videoType&quot;:&quot;iframe&quot;,&quot;videoClass&quot;:&quot;mfp-fade&quot;,&quot;popupIcon&quot;:{&quot;value&quot;:&quot;icon icon-cancel&quot;,&quot;library&quot;:&quot;ekiticons&quot;},&quot;videoStyle&quot;:&quot;popup&quot;,&quot;videoTypeName&quot;:&quot;youtube&quot;,&quot;autoplay&quot;:false,&quot;muted&quot;:false,&quot;loop&quot;:false,&quot;bg_color&quot;:&quot;&quot;}\">\n\t\t\t\t\t<div class=\"ekit-hidden-icons\" style=\"display: none;\">\n\t\t\t<div class=\"ekit-popup-close-icon\">\n\t\t\t\t<svg class=\"ekit-svg-icon icon-cancel\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M18.556 16.027l12.169-12.169c0.706-0.706 0.706-1.85 0-2.555s-1.851-0.706-2.555 0l-12.169 12.169-12.167-12.169c-0.705-0.706-1.85-0.706-2.555 0s-0.706 1.85 0 2.555l12.167 12.169-12.915 12.915c-0.706 0.706-0.706 1.85 0 2.555 0.352 0.353 0.815 0.53 1.278 0.53s0.925-0.176 1.278-0.53l12.915-12.915 12.915 12.915c0.353 0.353 0.815 0.53 1.278 0.53s0.924-0.176 1.278-0.53c0.706-0.706 0.706-1.85 0-2.555l-12.915-12.915z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n<a class=\"ekit_icon_button glow-ripple ekit-video-popup ekit-video-popup-btn\" href=\"https:\/\/www.youtube.com\/embed\/VhBl3dHT5SY?feature=oembed?playlist=VhBl3dHT5SY&amp;mute=0&amp;autoplay=0&amp;loop=no&amp;controls=0&amp;start=0&amp;end=\" aria-label=\"Play video\">\n    <svg class=\"ekit-svg-icon icon-play-button\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M27.481 15.773l-22.096-15.238c-0.234-0.161-0.537-0.178-0.787-0.047-0.251 0.132-0.408 0.391-0.408 0.674v30.477c0 0.283 0.157 0.543 0.408 0.675 0.111 0.058 0.233 0.087 0.354 0.087 0.152 0 0.302-0.046 0.433-0.135l22.096-15.238c0.206-0.142 0.329-0.376 0.329-0.627s-0.123-0.485-0.329-0.627z\"><\/path><\/svg><\/a>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0ea752 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"c0ea752\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99c308e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"99c308e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90f42b0 elementor-widget elementor-widget-counter\" data-id=\"90f42b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"1100\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64033ca elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"64033ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Our Total <\/p>\n<p>Completed Work<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5827e25 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"5827e25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f47f88 elementor-widget__width-auto elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3f47f88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Easy step<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40bd6e7 elementor-widget elementor-widget-heading\" data-id=\"40bd6e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The First \n<span class=\"monthly\">30 days<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dcb7c9 elementor-widget elementor-widget-text-editor\" data-id=\"3dcb7c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tPPC doesn&#8217;t reward a slow ramp. Access on day one, tracking QA&#8217;d inside a week, first optimizations live by week two, ROAS movement by month two. Here&#8217;s the concrete rhythm.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39e3f63 elementor-widget elementor-widget-html\" data-id=\"39e3f63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Urbanist:wght@400;500;600;700;800&display=swap\" rel=\"stylesheet\">\r\n\r\n<section class=\"hiw-wrap\">\r\n  <div class=\"hiw-right\">\r\n\r\n    <div class=\"hiw-steps\" id=\"hiwSteps\">\r\n      <!-- steps injected by the script below -->\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<style>\r\n  .hiw-wrap{\r\n    font-family:'Urbanist', 'Segoe UI', system-ui, -apple-system, Arial, sans-serif;\r\n    background:#fff;\r\n    padding:30px 24px;\r\n  }\r\n  .hiw-wrap *{ box-sizing:border-box; }\r\n\r\n  .hiw-right{\r\n    max-width:640px;\r\n    margin:0 auto;\r\n  }\r\n\r\n  .hiw-pill{\r\n    display:inline-flex;\r\n    align-items:center;\r\n    gap:8px;\r\n    background:#f1eefb;\r\n    color:#3f3f46;\r\n    font-size:13px;\r\n    font-weight:600;\r\n    padding:7px 16px;\r\n    border-radius:999px;\r\n    margin-bottom:18px;\r\n  }\r\n  .hiw-dot{\r\n    width:6px;\r\n    height:6px;\r\n    border-radius:50%;\r\n    background:#7c3aed;\r\n    display:inline-block;\r\n  }\r\n\r\n  .hiw-heading{\r\n    font-size:clamp(30px,4vw,44px);\r\n    font-weight:600;\r\n    color:#141414;\r\n    margin:0 0 14px;\r\n    line-height:1.1;\r\n  }\r\n  .hiw-accent{\r\n    color:#7c3aed;\r\n    font-weight:800;\r\n  }\r\n\r\n  .hiw-sub{\r\n    font-size:15px;\r\n    color:#5b5b5b;\r\n    margin:0 0 34px;\r\n  }\r\n\r\n  \/* ---------- steps: each has its OWN line segment, with a gap before the next ---------- *\/\r\n  .hiw-steps{\r\n    position:relative;\r\n  }\r\n\r\n  .hiw-step{\r\n    position:relative;\r\n    display:flex;\r\n    align-items:stretch;\r\n    gap:20px;\r\n    padding:0 0 32px 0;\r\n  }\r\n  .hiw-step:last-child{ padding-bottom:4px; }\r\n\r\n  .hiw-line{\r\n    flex-shrink:0;\r\n    width:3px;\r\n    background:#e7e7e7;\r\n    border-radius:2px;\r\n    position:relative;\r\n    overflow:hidden;\r\n  }\r\n  .hiw-line-fill{\r\n    position:absolute;\r\n    top:0;\r\n    left:0;\r\n    width:100%;\r\n    height:0%;\r\n    background:linear-gradient(180deg,#8C499C,#32286E);\r\n    border-radius:2px;\r\n    transition:height .12s linear;\r\n  }\r\n\r\n  .hiw-icon{\r\n    flex-shrink:0;\r\n    width:50px;\r\n    height:50px;\r\n    border-radius:15px;\r\n    background:#eeeeee;\r\n    display:flex;\r\n    align-items:center;\r\n    justify-content:center;\r\n    transition:background .25s ease;\r\n  }\r\n  .hiw-icon svg{\r\n    width:22px;\r\n    height:22px;\r\n    stroke:#6b6b6b;\r\n    transition:stroke .25s ease;\r\n  }\r\n  .hiw-icon.is-active{\r\n    background:linear-gradient(140deg,#8C499C,#32286E);\r\n  }\r\n  .hiw-icon.is-active svg{ stroke:#fff; }\r\n\r\n  .hiw-content h3{\r\n    font-size:19px;\r\n    font-weight:700;\r\n    color:#141414;\r\n    margin:6px 0 8px;\r\n  }\r\n  .hiw-content p{\r\n    font-size:14px;\r\n    line-height:1.6;\r\n    color:#666;\r\n    margin:0;\r\n  }\r\n<\/style>\r\n\r\n<script>\r\n(function(){\r\n\r\n  var stepsWrap = document.getElementById('hiwSteps');\r\n  if(!stepsWrap) return;\r\n\r\n  \/\/ Guard: if this script ever runs more than once on the same page\r\n  \/\/ (e.g. a page builder re-executing embedded scripts), skip re-rendering\r\n  \/\/ so steps don't get appended twice.\r\n  if(stepsWrap.dataset.hiwRendered === 'true') return;\r\n  stepsWrap.dataset.hiwRendered = 'true';\r\n\r\n  \/\/ ---- EDIT YOUR STEPS HERE -----------------------------------\r\n  var steps = [\r\n    {\r\n      title: \"Day 1 \u00b7 Access and audit start\",\r\n      text: \"Manager access to Google Ads, Microsoft, and any other platforms in scope. Read access to Analytics, Search Console, CRM, and Merchant Center where relevant. Audit checklist runs immediately.\"\r\n    },\r\n    {\r\n      title: \"Week 1 \u00b7 Tracking, strategy, and first campaigns live\",\r\n      text: \"Conversion tracking rebuilt or QA'd; this is non-negotiable before optimization. Strategy document with platform mix, budget allocation, and 90-day ROAS projection signed off. Campaigns go live inside week 1 or continue running with negative-keyword sweeps applied.\"\r\n    },\r\n    {\r\n      title: \"Weeks 2-4 \u00b7 Optimization and learning periods\",\r\n      text: \"Weekly optimization: search-term reports, negatives, bid tuning, budget shifts. Automated bid strategies enter their 7-14 day learning periods; we watch and don't over-adjust. First A\/B tests shipped on ad copy.\"\r\n    },\r\n    {\r\n      title: \"Month 2+ \u00b7 Scale what works, kill what doesn't\",\r\n      text: \"By day 45, the account has enough data to tell which campaigns, ad groups, and audiences are earning their spend. Budget shifts toward the winners; the underperformers get paused or restructured. From here, the cadence stays weekly with monthly deep-dives and quarterly strategic replans.\"\r\n    }\r\n  ];\r\n  \/\/ -----------------------------------------------------------------\r\n\r\n  var iconSVG =\r\n    '<svg viewBox=\"0 0 24 24\" fill=\"none\">' +\r\n      '<path d=\"M12 8a4 4 0 1 0 0 8 4 4 0 0 0 0-8Z\" stroke-width=\"1.6\"\/>' +\r\n      '<path d=\"M19.4 13.5c.1-.5.1-1 0-1.5l1.9-1.5-2-3.4-2.2.9c-.4-.3-.8-.6-1.3-.8L15.5 5h-4l-.3 2.2c-.5.2-.9.5-1.3.8l-2.2-.9-2 3.4L7.6 12c-.1.5-.1 1 0 1.5l-1.9 1.5 2 3.4 2.2-.9c.4.3.8.6 1.3.8l.3 2.2h4l.3-2.2c.5-.2.9-.5 1.3-.8l2.2.9 2-3.4-1.9-1.5Z\" stroke-width=\"1.4\" stroke-linejoin=\"round\"\/>' +\r\n    '<\/svg>';\r\n\r\n  \/\/ Build the full steps HTML in one string, then REPLACE (not append)\r\n  \/\/ the container's content \u2014 this is what actually prevents duplicates.\r\n  var html = '';\r\n  steps.forEach(function(step){\r\n    html +=\r\n      '<div class=\"hiw-step\">' +\r\n        '<div class=\"hiw-line\"><div class=\"hiw-line-fill\"><\/div><\/div>' +\r\n        '<div class=\"hiw-icon\">' + iconSVG + '<\/div>' +\r\n        '<div class=\"hiw-content\">' +\r\n          '<h3>' + step.title + '<\/h3>' +\r\n          '<p>' + step.text + '<\/p>' +\r\n        '<\/div>' +\r\n      '<\/div>';\r\n  });\r\n  stepsWrap.innerHTML = html;\r\n\r\n  var stepEls = stepsWrap.querySelectorAll('.hiw-step');\r\n\r\n  function updateProgress(){\r\n    var referenceY = window.innerHeight * 0.5; \/\/ trigger line: middle of the viewport\r\n\r\n    stepEls.forEach(function(stepEl){\r\n      var line = stepEl.querySelector('.hiw-line');\r\n      var fill = stepEl.querySelector('.hiw-line-fill');\r\n      var icon = stepEl.querySelector('.hiw-icon');\r\n\r\n      var lineRect = line.getBoundingClientRect();\r\n      var localPx = referenceY - lineRect.top;\r\n      if(localPx < 0) localPx = 0;\r\n      if(localPx > lineRect.height) localPx = lineRect.height;\r\n      var pct = lineRect.height ? (localPx \/ lineRect.height) * 100 : 0;\r\n      fill.style.height = pct + '%';\r\n\r\n      var iconRect = icon.getBoundingClientRect();\r\n      var center = iconRect.top + iconRect.height \/ 2;\r\n      icon.classList.toggle('is-active', referenceY >= center);\r\n    });\r\n  }\r\n\r\n  var ticking = false;\r\n  function onScroll(){\r\n    if(!ticking){\r\n      window.requestAnimationFrame(function(){\r\n        updateProgress();\r\n        ticking = false;\r\n      });\r\n      ticking = true;\r\n    }\r\n  }\r\n\r\n  window.addEventListener('scroll', onScroll, { passive:true });\r\n  window.addEventListener('resize', onScroll);\r\n  updateProgress();\r\n\r\n})();\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b616f0f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"b616f0f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-380b57b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"380b57b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04e79ac elementor-widget__width-auto elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"04e79ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pricing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ed923 elementor-widget elementor-widget-heading\" data-id=\"e8ed923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What It <span class=\"monthly\">Costs<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bfbb674 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"bfbb674\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-379dcd0 e-con e-atomic-element e-flexbox-base e-379dcd0-bece50d \" data-id=\"379dcd0\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"379dcd0\">\n    \t\t<div class=\"elementor-element elementor-element-d4549ec elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-text-editor\" data-id=\"d4549ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>per editor\/month <br \/>billed monthly<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-269895d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"269895d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8fe8ba elementor-widget elementor-widget-heading\" data-id=\"b8fe8ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Traffic <br>\nGrowth Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83ea839 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"83ea839\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">$499<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5450e0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f5450e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c97c06b elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c97c06b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Unlock the flow of your online presence with our SEO services.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc245e0 elementor-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"bc245e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Know More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-141712a e-con e-atomic-element e-flexbox-base e-141712a-b3d1d72 \" data-id=\"141712a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"141712a\">\n    \t\t<div class=\"elementor-element elementor-element-5dade91 elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-text-editor\" data-id=\"5dade91\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>per editor\/month <br \/>billed monthly<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f012aec e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"f012aec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a0a23a elementor-widget elementor-widget-heading\" data-id=\"0a0a23a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Revenue<br>\nAcceleration <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c6b0ff elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7c6b0ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">$299<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a447b26 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a447b26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f137620 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f137620\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Unlock the flow of your online presence with our SEO services.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43705cc elementor-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"43705cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Know More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-53dedda e-con e-atomic-element e-flexbox-base e-53dedda-2b77e79 \" data-id=\"53dedda\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"53dedda\">\n    \t\t<div class=\"elementor-element elementor-element-b343ec6 elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-text-editor\" data-id=\"b343ec6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>per editor\/month <br \/>billed monthly<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b39ad3e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"b39ad3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e7a130 elementor-widget elementor-widget-heading\" data-id=\"2e7a130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI Discovery<br>\nServices<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8987668 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8987668\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">$799<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d89ed4e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d89ed4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e056f3 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"0e056f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Unlock the flow of your online presence with our SEO services.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c366973 elementor-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"c366973\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Know More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-1a5b88c e-con e-atomic-element e-flexbox-base e-1a5b88c-2763716 \" data-id=\"1a5b88c\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"1a5b88c\">\n    \t\t<div class=\"elementor-element elementor-element-b3dc0ca elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-text-editor\" data-id=\"b3dc0ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>per editor\/month <br \/>billed monthly<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11c7c75 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"11c7c75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0344d06 elementor-widget elementor-widget-heading\" data-id=\"0344d06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Social Visibility<br>\nServices<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed2a9c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3ed2a9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">$899<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c7353c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8c7353c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c21008 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6c21008\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Unlock the flow of your online presence with our SEO services.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-485e518 elementor-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"485e518\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Know More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3546f24 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"3546f24\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0b5cd80 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"0b5cd80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb5c0e9 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"eb5c0e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"rc-wrap\">\r\n  <div class=\"rc-card\">\r\n\r\n    <div class=\"rc-top\">\r\n      <span class=\"rc-badge\"><span class=\"rc-dot\"><\/span>Honest Comparison<\/span>\r\n      <h2 class=\"rc-heading\">DIY vs Google Ads Rep <span class=\"rc-accent\">vs Managed PPC<\/span><\/h2>\r\n      <p style=\"color:#fff\">There are three real ways to run PPC, and hiring us is not always the right one. The frame\r\n        that matters <br>here is\r\n        not agency-vs-freelance; it's whether the free Google rep is enough for your account.<\/p>\r\n    <\/div>\r\n\r\n    <div class=\"rc-table-scroll\">\r\n      <div class=\"rc-table\" id=\"rcTable\">\r\n        <!-- rows injected by the script below -->\r\n      <\/div>\r\n    <\/div>\r\n\r\n  <\/div>\r\n<\/section>\r\n\r\n<style>\r\n  .rc-wrap {\r\n\r\n    padding: 26px 10px;\r\n    font-family: 'Urbanist', sans-serif;\r\n  }\r\n\r\n  .rc-wrap * {\r\n    box-sizing: border-box;\r\n  }\r\n\r\n  .rc-card {\r\n    max-width: 1320px;\r\n    margin: 0 auto;\r\n    background: #0c0c0d;\r\n    border: 1px solid #232323;\r\n    border-radius: 32px;\r\n    padding: 44px 40px 40px;\r\n  }\r\n\r\n  .rc-top {\r\n    text-align: center;\r\n    margin-bottom: 36px;\r\n  }\r\n\r\n  .rc-badge {\r\n    display: inline-flex;\r\n    align-items: center;\r\n    gap: 8px;\r\n    background: #1a1a1c;\r\n    border: 1px solid #2c2c2e;\r\n    color: #e6e6e6;\r\n    font-size: 12.5px;\r\n    font-weight: 600;\r\n    padding: 7px 16px;\r\n    border-radius: 999px;\r\n    margin-bottom: 20px;\r\n  }\r\n\r\n  .rc-dot {\r\n    width: 6px;\r\n    height: 6px;\r\n    border-radius: 50%;\r\n    background: #a855f7;\r\n    display: inline-block;\r\n  }\r\n\r\n  .rc-heading {\r\n    color: #fff;\r\n    font-size: clamp(24px, 3.6vw, 36px);\r\n    font-weight: 700;\r\n    line-height: 1.25;\r\n    margin: 0 0 16px;\r\n\r\n  }\r\n\r\n  .rc-accent {\r\n    color: #a855f7;\r\n    font-weight: 800;\r\n  }\r\n\r\n  .rc-sub {\r\n    color: #a3a3a3;\r\n    font-size: 14.5px;\r\n    line-height: 1.6;\r\n    max-width: 600px;\r\n    margin: 0 auto;\r\n  }\r\n\r\n  .rc-table-scroll {\r\n    overflow-x: auto;\r\n    border: 1px solid #ffffff4f;\r\n    border-radius: 24px;\r\n\r\n  }\r\n\r\n  .rc-table {\r\n    display: grid;\r\n    grid-template-columns: minmax(190px, 1.3fr) repeat(3, minmax(180px, 1fr));\r\n    min-width: 760px;\r\n  }\r\n\r\n  .rc-cell {\r\n    padding: 22px 22px;\r\n    border-bottom: 1px solid #ffffff4f;\r\n\r\n  }\r\n\r\n  \/* vertical dividers between columns *\/\r\n  .rc-cell:not(:nth-child(4n+1)) {\r\n    border-left: 1px solid #ffffff4f;\r\n\r\n  }\r\n\r\n  \/* last row: no bottom border *\/\r\n  .rc-table>.rc-cell:nth-last-child(-n+4) {\r\n    border-bottom: none;\r\n  }\r\n\r\n  .rc-cell-head {\r\n    display: flex;\r\n    align-items: center;\r\n    padding: 18px 22px;\r\n  }\r\n\r\n  .rc-pill {\r\n    background: #fff;\r\n    color: #0c0c0d;\r\n    font-weight: 700;\r\n    font-size: 14.5px;\r\n    padding: 10px 18px;\r\n    border-radius: 10px;\r\n    width: 100%;\r\n    text-align: center;\r\n  }\r\n\r\n  .rc-label {\r\n    color: #fff;\r\n    font-weight: 700;\r\n    font-size: 15px;\r\n    line-height: 1.4;\r\n  }\r\n\r\n  .rc-data {\r\n    color: #b7b7b8;\r\n    font-size: 14px;\r\n    line-height: 1.55;\r\n  }\r\n\r\n  @media (max-width:640px) {\r\n    .rc-card {\r\n      padding: 32px 18px 28px;\r\n      border-radius: 22px;\r\n    }\r\n\r\n    .rc-table-scroll {\r\n      border-radius: 18px;\r\n    }\r\n  }\r\n<\/style>\r\n\r\n<script>\r\n  (function () {\r\n\r\n    \/\/ ---- EDIT YOUR COMPARISON DATA HERE --------------------------\r\n    var columns = [\"DIY in-house\", \"Google Ads rep (free)\", \"Managed PPC (ROILift)\"];\r\n\r\n    var rows = [\r\n      {\r\n        label: \"Whose interests they serve\",\r\n        values: [\"Yours but only as far as your PPC expertise takes them\", \"Google Ads rep is measured on your spend, not your ROAS\", \"Yours: the invoice is a percentage of spend, but we optimize toward CPA and ROAS, and the quarterly review looks at whether to spend less\"]\r\n      },\r\n      \r\n      {\r\n        label: \"Depth on strategy\",\r\n        values: [\"Deep on your business; shallow on platform tactics unless you've done PPC before\", \"Moderate on tactics; near-zero on your business, since the rep talks to hundreds of accounts\", \"Deep on both: the account manager knows your business and the platform team runs the levers\"]\r\n      },\r\n      {\r\n        label: \"Best when\",\r\n        values: [\"You have a team member with real PPC experience and time to run it weekly\", \"You're spending under $100\/month, running one platform, and the rep's advice moves numbers\", \"You're spending $300+\/month, running two or more platforms, and reporting or ownership are already problems\"]\r\n      },\r\n      {\r\n        label: \"Worst when\",\r\n        values: [\"The person running it is doing five other jobs and can't ship weekly optimization\", \"You're spending real money, and the rep's recommendations consistently favor increasing spend over improving efficiency\", \"You're spending under $300\/month on one platform the fee eats too much of the budget\"]\r\n      }\r\n    \r\n    ];\r\n    \/\/ -----------------------------------------------------------------\r\n\r\n    var table = document.getElementById('rcTable');\r\n    var html = '';\r\n\r\n    \/\/ header row\r\n    html += '<div class=\"rc-cell rc-cell-head\"><\/div>';\r\n    columns.forEach(function (col) {\r\n      html += '<div class=\"rc-cell rc-cell-head\"><div class=\"rc-pill\">' + col + '<\/div><\/div>';\r\n    });\r\n\r\n    \/\/ data rows\r\n    rows.forEach(function (row) {\r\n      html += '<div class=\"rc-cell rc-label\">' + row.label + '<\/div>';\r\n      row.values.forEach(function (val) {\r\n        html += '<div class=\"rc-cell rc-data\">' + val + '<\/div>';\r\n      });\r\n    });\r\n\r\n    table.innerHTML = html;\r\n  })();\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79925c7 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"79925c7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9af8a33 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"9af8a33\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1526f1c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"1526f1c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45922ec elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"45922ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The <span style=\"color:#54347f\">Landing Page<\/span> Problem<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d45f2af elementor-widget elementor-widget-text-editor\" data-id=\"d45f2af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>PPC lives or dies on landing page conversion, and the most common question from serious buyers is &#8216;will you also fix my landing pages?&#8217; Here is the exact scope boundary where our PPC work stops and conversion-rate optimization starts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7b79fb e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"b7b79fb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5b21ad1 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"5b21ad1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cede53 elementor-widget elementor-widget-heading\" data-id=\"3cede53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What ROILift's PPC engagement does on landing pages<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57376ff elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"57376ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Reviews every landing page against the ad copy and search intent recommendations documented in the strategy doc<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Installs conversion tracking and any missing tags on the pages<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">  Writes headline, subhead, and CTA copy for A\/B tests when the copy is clearly holding the page back<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Flags dead-weight elements, slow-loading assets, misaligned CTAs, and hidden forms with a priority list your team can ship<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc69f36 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"bc69f36\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c584f9 elementor-widget elementor-widget-heading\" data-id=\"5c584f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What ROILift's PPC engagement does not do<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73b1e56 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"73b1e56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-times-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm121.6 313.1c4.7 4.7 4.7 12.3 0 17L338 377.6c-4.7 4.7-12.3 4.7-17 0L256 312l-65.1 65.6c-4.7 4.7-12.3 4.7-17 0L134.4 338c-4.7-4.7-4.7-12.3 0-17l65.6-65-65.6-65.1c-4.7-4.7-4.7-12.3 0-17l39.6-39.6c4.7-4.7 12.3-4.7 17 0l65 65.7 65.1-65.6c4.7-4.7 12.3-4.7 17 0l39.6 39.6c4.7 4.7 4.7 12.3 0 17L312 256l65.6 65.1z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">  Design or build new landing pages from scratch; that's a page-building engagement, not an ad management one<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-times-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm121.6 313.1c4.7 4.7 4.7 12.3 0 17L338 377.6c-4.7 4.7-12.3 4.7-17 0L256 312l-65.1 65.6c-4.7 4.7-12.3 4.7-17 0L134.4 338c-4.7-4.7-4.7-12.3 0-17l65.6-65-65.6-65.1c-4.7-4.7-4.7-12.3 0-17l39.6-39.6c4.7-4.7 12.3-4.7 17 0l65 65.7 65.1-65.6c4.7-4.7 12.3-4.7 17 0l39.6 39.6c4.7 4.7 4.7 12.3 0 17L312 256l65.6 65.1z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">  Run a formal CRO program with statistical testing, user research, and heatmap analysis <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-times-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm121.6 313.1c4.7 4.7 4.7 12.3 0 17L338 377.6c-4.7 4.7-12.3 4.7-17 0L256 312l-65.1 65.6c-4.7 4.7-12.3 4.7-17 0L134.4 338c-4.7-4.7-4.7-12.3 0-17l65.6-65-65.6-65.1c-4.7-4.7-4.7-12.3 0-17l39.6-39.6c4.7-4.7 12.3-4.7 17 0l65 65.7 65.1-65.6c4.7-4.7 12.3-4.7 17 0l39.6 39.6c4.7 4.7 4.7 12.3 0 17L312 256l65.6 65.1z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">  Own the landing page code, tech stack, or CMS decisions; those decisions sit with your team or your web partner<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-794ef0c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"794ef0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a372eb8 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"a372eb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-80c9dd6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"80c9dd6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-17ff58a e-con-full built-next e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"17ff58a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72d8041 elementor-widget elementor-widget-heading\" data-id=\"72d8041\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently<br>  <span class=\"monthly\">Asked Questions<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c88a60 elementor-absolute elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7c88a60\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7089b9b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"7089b9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f41eb84 elementor-widget elementor-widget-n-accordion\" data-id=\"f41eb84\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2550\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2550\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What are PPC management services, and what do you actually do? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg class=\"ekit-svg-icon icon-circle-minus\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M25.948 6.052c-2.871-2.871-6.688-4.452-10.748-4.452s-7.877 1.581-10.748 4.452-4.452 6.688-4.452 10.748 1.581 7.877 4.452 10.748 6.688 4.452 10.748 4.452 7.877-1.581 10.748-4.452 4.452-6.688 4.452-10.748-1.581-7.877-4.452-10.748zM15.2 30.4c-7.499 0-13.6-6.101-13.6-13.6s6.101-13.6 13.6-13.6c7.499 0 13.6 6.101 13.6 13.6s-6.101 13.6-13.6 13.6zM24.8 17.6h-19.2c-0.442 0-0.8-0.358-0.8-0.8s0.358-0.8 0.8-0.8h19.2c0.442 0 0.8 0.358 0.8 0.8s-0.358 0.8-0.8 0.8z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg class=\"ekit-svg-icon icon-plus-circle\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M25.948 6.052c-2.871-2.871-6.688-4.452-10.748-4.452s-7.877 1.581-10.748 4.452-4.452 6.688-4.452 10.748 1.581 7.877 4.452 10.748 6.688 4.452 10.748 4.452 7.877-1.581 10.748-4.452 4.452-6.688 4.452-10.748-1.581-7.877-4.452-10.748zM15.2 30.4c-7.499 0-13.6-6.101-13.6-13.6s6.101-13.6 13.6-13.6c7.499 0 13.6 6.101 13.6 13.6s-6.101 13.6-13.6 13.6zM24.8 16h-8.8v-8.8c0-0.442-0.358-0.8-0.8-0.8s-0.8 0.358-0.8 0.8v8.8h-8.8c-0.442 0-0.8 0.358-0.8 0.8s0.358 0.8 0.8 0.8h8.8v8.8c0 0.442 0.358 0.8 0.8 0.8s0.8-0.358 0.8-0.8v-8.8h8.8c0.442 0 0.8-0.358 0.8-0.8s-0.358-0.8-0.8-0.8z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2550\" class=\"elementor-element elementor-element-9f1f097 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"9f1f097\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-467b931 elementor-widget elementor-widget-text-editor\" data-id=\"467b931\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>PPC management services run and optimize paid search, shopping, video, and display campaigns across Google Ads, Microsoft, YouTube, and retargeting platforms. In practice: account audit, conversion tracking, campaign build, ongoing optimization, and reporting tied to ROAS and CPA rather than clicks. The paid search agency landscape is uneven \u2014 a lot of shops sell optimization against broken tracking, so we check tracking first. A good paid search agency should be able to name where your money is leaking before it asks you to spend more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2551\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2551\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Do you take over our Google Ads account, or leave it in our name? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg class=\"ekit-svg-icon icon-circle-minus\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M25.948 6.052c-2.871-2.871-6.688-4.452-10.748-4.452s-7.877 1.581-10.748 4.452-4.452 6.688-4.452 10.748 1.581 7.877 4.452 10.748 6.688 4.452 10.748 4.452 7.877-1.581 10.748-4.452 4.452-6.688 4.452-10.748-1.581-7.877-4.452-10.748zM15.2 30.4c-7.499 0-13.6-6.101-13.6-13.6s6.101-13.6 13.6-13.6c7.499 0 13.6 6.101 13.6 13.6s-6.101 13.6-13.6 13.6zM24.8 17.6h-19.2c-0.442 0-0.8-0.358-0.8-0.8s0.358-0.8 0.8-0.8h19.2c0.442 0 0.8 0.358 0.8 0.8s-0.358 0.8-0.8 0.8z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg class=\"ekit-svg-icon icon-plus-circle\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M25.948 6.052c-2.871-2.871-6.688-4.452-10.748-4.452s-7.877 1.581-10.748 4.452-4.452 6.688-4.452 10.748 1.581 7.877 4.452 10.748 6.688 4.452 10.748 4.452 7.877-1.581 10.748-4.452 4.452-6.688 4.452-10.748-1.581-7.877-4.452-10.748zM15.2 30.4c-7.499 0-13.6-6.101-13.6-13.6s6.101-13.6 13.6-13.6c7.499 0 13.6 6.101 13.6 13.6s-6.101 13.6-13.6 13.6zM24.8 16h-8.8v-8.8c0-0.442-0.358-0.8-0.8-0.8s-0.8 0.358-0.8 0.8v8.8h-8.8c-0.442 0-0.8 0.358-0.8 0.8s0.358 0.8 0.8 0.8h8.8v8.8c0 0.442 0.358 0.8 0.8 0.8s0.8-0.358 0.8-0.8v-8.8h8.8c0.442 0 0.8-0.358 0.8-0.8s-0.358-0.8-0.8-0.8z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2551\" class=\"elementor-element elementor-element-5c45c5a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"5c45c5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92c658e elementor-widget elementor-widget-text-editor\" data-id=\"92c658e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>It stays in your name. ROILift is added as a manager via MCC on Google Ads and equivalent on Microsoft. Every tool we set up \u2014 call tracking, conversion tags, dashboards \u2014 has you as admin. If you leave, the handover is unlinking us as manager, which takes about a minute.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2552\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2552\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How much do PPC management services cost? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg class=\"ekit-svg-icon icon-circle-minus\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M25.948 6.052c-2.871-2.871-6.688-4.452-10.748-4.452s-7.877 1.581-10.748 4.452-4.452 6.688-4.452 10.748 1.581 7.877 4.452 10.748 6.688 4.452 10.748 4.452 7.877-1.581 10.748-4.452 4.452-6.688 4.452-10.748-1.581-7.877-4.452-10.748zM15.2 30.4c-7.499 0-13.6-6.101-13.6-13.6s6.101-13.6 13.6-13.6c7.499 0 13.6 6.101 13.6 13.6s-6.101 13.6-13.6 13.6zM24.8 17.6h-19.2c-0.442 0-0.8-0.358-0.8-0.8s0.358-0.8 0.8-0.8h19.2c0.442 0 0.8 0.358 0.8 0.8s-0.358 0.8-0.8 0.8z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg class=\"ekit-svg-icon icon-plus-circle\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M25.948 6.052c-2.871-2.871-6.688-4.452-10.748-4.452s-7.877 1.581-10.748 4.452-4.452 6.688-4.452 10.748 1.581 7.877 4.452 10.748 6.688 4.452 10.748 4.452 7.877-1.581 10.748-4.452 4.452-6.688 4.452-10.748-1.581-7.877-4.452-10.748zM15.2 30.4c-7.499 0-13.6-6.101-13.6-13.6s6.101-13.6 13.6-13.6c7.499 0 13.6 6.101 13.6 13.6s-6.101 13.6-13.6 13.6zM24.8 16h-8.8v-8.8c0-0.442-0.358-0.8-0.8-0.8s-0.8 0.358-0.8 0.8v8.8h-8.8c-0.442 0-0.8 0.358-0.8 0.8s0.358 0.8 0.8 0.8h8.8v8.8c0 0.442 0.358 0.8 0.8 0.8s0.8-0.358 0.8-0.8v-8.8h8.8c0.442 0 0.8-0.358 0.8-0.8s-0.358-0.8-0.8-0.8z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2552\" class=\"elementor-element elementor-element-ab5cfd9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"ab5cfd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2939dd elementor-widget elementor-widget-text-editor\" data-id=\"b2939dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Percentage of ad spend, tiered \u2014 the exact tier structure and floors are published at \/ppc-pricing\/. We don&#8217;t offer performance-only pricing because it incentivizes chasing vanity conversions instead of revenue. To model the fee against your own spend and target ROAS, the PPC budget calculator at \/resources\/ppc-budget-calculator\/ is ungated.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2553\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2553\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How long until we see ROAS or CPA move? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg class=\"ekit-svg-icon icon-circle-minus\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M25.948 6.052c-2.871-2.871-6.688-4.452-10.748-4.452s-7.877 1.581-10.748 4.452-4.452 6.688-4.452 10.748 1.581 7.877 4.452 10.748 6.688 4.452 10.748 4.452 7.877-1.581 10.748-4.452 4.452-6.688 4.452-10.748-1.581-7.877-4.452-10.748zM15.2 30.4c-7.499 0-13.6-6.101-13.6-13.6s6.101-13.6 13.6-13.6c7.499 0 13.6 6.101 13.6 13.6s-6.101 13.6-13.6 13.6zM24.8 17.6h-19.2c-0.442 0-0.8-0.358-0.8-0.8s0.358-0.8 0.8-0.8h19.2c0.442 0 0.8 0.358 0.8 0.8s-0.358 0.8-0.8 0.8z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg class=\"ekit-svg-icon icon-plus-circle\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M25.948 6.052c-2.871-2.871-6.688-4.452-10.748-4.452s-7.877 1.581-10.748 4.452-4.452 6.688-4.452 10.748 1.581 7.877 4.452 10.748 6.688 4.452 10.748 4.452 7.877-1.581 10.748-4.452 4.452-6.688 4.452-10.748-1.581-7.877-4.452-10.748zM15.2 30.4c-7.499 0-13.6-6.101-13.6-13.6s6.101-13.6 13.6-13.6c7.499 0 13.6 6.101 13.6 13.6s-6.101 13.6-13.6 13.6zM24.8 16h-8.8v-8.8c0-0.442-0.358-0.8-0.8-0.8s-0.8 0.358-0.8 0.8v8.8h-8.8c-0.442 0-0.8 0.358-0.8 0.8s0.358 0.8 0.8 0.8h8.8v8.8c0 0.442 0.358 0.8 0.8 0.8s0.8-0.358 0.8-0.8v-8.8h8.8c0.442 0 0.8-0.358 0.8-0.8s-0.358-0.8-0.8-0.8z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2553\" class=\"elementor-element elementor-element-9ea6781 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"9ea6781\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b846204 elementor-widget elementor-widget-text-editor\" data-id=\"b846204\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Access and tracking in week 1, first optimizations by week 2, meaningful ROAS movement typically month 2 after automated bid strategies exit their 7-14 day learning periods. Faster is possible on accounts with clean tracking and low structural waste; slower is honest for accounts starting from broken tracking or heavy waste patterns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2554\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2554\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Will you fix our landing pages? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg class=\"ekit-svg-icon icon-circle-minus\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M25.948 6.052c-2.871-2.871-6.688-4.452-10.748-4.452s-7.877 1.581-10.748 4.452-4.452 6.688-4.452 10.748 1.581 7.877 4.452 10.748 6.688 4.452 10.748 4.452 7.877-1.581 10.748-4.452 4.452-6.688 4.452-10.748-1.581-7.877-4.452-10.748zM15.2 30.4c-7.499 0-13.6-6.101-13.6-13.6s6.101-13.6 13.6-13.6c7.499 0 13.6 6.101 13.6 13.6s-6.101 13.6-13.6 13.6zM24.8 17.6h-19.2c-0.442 0-0.8-0.358-0.8-0.8s0.358-0.8 0.8-0.8h19.2c0.442 0 0.8 0.358 0.8 0.8s-0.358 0.8-0.8 0.8z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg class=\"ekit-svg-icon icon-plus-circle\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M25.948 6.052c-2.871-2.871-6.688-4.452-10.748-4.452s-7.877 1.581-10.748 4.452-4.452 6.688-4.452 10.748 1.581 7.877 4.452 10.748 6.688 4.452 10.748 4.452 7.877-1.581 10.748-4.452 4.452-6.688 4.452-10.748-1.581-7.877-4.452-10.748zM15.2 30.4c-7.499 0-13.6-6.101-13.6-13.6s6.101-13.6 13.6-13.6c7.499 0 13.6 6.101 13.6 13.6s-6.101 13.6-13.6 13.6zM24.8 16h-8.8v-8.8c0-0.442-0.358-0.8-0.8-0.8s-0.8 0.358-0.8 0.8v8.8h-8.8c-0.442 0-0.8 0.358-0.8 0.8s0.358 0.8 0.8 0.8h8.8v8.8c0 0.442 0.358 0.8 0.8 0.8s0.8-0.358 0.8-0.8v-8.8h8.8c0.442 0 0.8-0.358 0.8-0.8s-0.358-0.8-0.8-0.8z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2554\" class=\"elementor-element elementor-element-c4dc9ee e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"c4dc9ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd10bcd elementor-widget elementor-widget-text-editor\" data-id=\"cd10bcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Recommendations and copy for A\/B tests, yes. Full CRO programs or landing page rebuilds, no \u2014 see the landing page position above. PPC and CRO do their best work when they&#8217;re accountable to different numbers. If you need both, we run them as two engagements with a shared weekly stand-up.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2555\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2555\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How is Google Ads management different from running Microsoft, YouTube, or Shopping? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg class=\"ekit-svg-icon icon-circle-minus\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M25.948 6.052c-2.871-2.871-6.688-4.452-10.748-4.452s-7.877 1.581-10.748 4.452-4.452 6.688-4.452 10.748 1.581 7.877 4.452 10.748 6.688 4.452 10.748 4.452 7.877-1.581 10.748-4.452 4.452-6.688 4.452-10.748-1.581-7.877-4.452-10.748zM15.2 30.4c-7.499 0-13.6-6.101-13.6-13.6s6.101-13.6 13.6-13.6c7.499 0 13.6 6.101 13.6 13.6s-6.101 13.6-13.6 13.6zM24.8 17.6h-19.2c-0.442 0-0.8-0.358-0.8-0.8s0.358-0.8 0.8-0.8h19.2c0.442 0 0.8 0.358 0.8 0.8s-0.358 0.8-0.8 0.8z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg class=\"ekit-svg-icon icon-plus-circle\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M25.948 6.052c-2.871-2.871-6.688-4.452-10.748-4.452s-7.877 1.581-10.748 4.452-4.452 6.688-4.452 10.748 1.581 7.877 4.452 10.748 6.688 4.452 10.748 4.452 7.877-1.581 10.748-4.452 4.452-6.688 4.452-10.748-1.581-7.877-4.452-10.748zM15.2 30.4c-7.499 0-13.6-6.101-13.6-13.6s6.101-13.6 13.6-13.6c7.499 0 13.6 6.101 13.6 13.6s-6.101 13.6-13.6 13.6zM24.8 16h-8.8v-8.8c0-0.442-0.358-0.8-0.8-0.8s-0.8 0.358-0.8 0.8v8.8h-8.8c-0.442 0-0.8 0.358-0.8 0.8s0.358 0.8 0.8 0.8h8.8v8.8c0 0.442 0.358 0.8 0.8 0.8s0.8-0.358 0.8-0.8v-8.8h8.8c0.442 0 0.8-0.358 0.8-0.8s-0.358-0.8-0.8-0.8z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2555\" class=\"elementor-element elementor-element-dc77d74 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"dc77d74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-271c987 elementor-widget elementor-widget-text-editor\" data-id=\"271c987\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Google Ads management is the biggest slice for most accounts, but the platforms have different strengths. Microsoft often has cheaper CPCs on B2B, Shopping is the primary lever for ecommerce, YouTube compounds search demand, and retargeting closes buyers who visited. We manage the mix as one budget across platforms rather than treating each as siloed. Inner pages cover the depth per platform, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PPC Management Services That Report on ROAS, Not Impressions ROILift&#8217;s PPC management runs Google Ads, Microsoft, YouTube, Shopping, and retargeting for businesses whose spend is big enough to matter and whose reporting doesn&#8217;t tell them why. Every dollar is tied to a conversion, and every optimization is documented with what changed and why. Run your free audit Starting from $499\/mo \u2b504.8 Clutch Rating \u2b504.8 Google GMB Ratings \u2b504.4 Trustpilot Rating 1100+ Projects Done Years of Experience and Creative Team Let&#8217;s Build Your Growth Plan Answer a few quick questions so we can show you the fastest path to revenue. At a Glance What\u2019s Included? Account audit and rebuild \u00b7 conversion tracking setup and QA \u00b7 campaign, keyword, and negative build \u00b7 bid strategy and budget allocation \u00b7 ad copy and creative iteration \u00b7 Shopping feed hygiene \u00b7 YouTube and Display where it fits \u00b7 retargeting \u00b7 weekly optimization \u00b7 real-time dashboard Who It\u2019s for? Businesses spending $100month on ads whose reporting doesn&#8217;t tell them what&#8217;s working, teams inheriting an account from an incumbent, or businesses launching paid for the first time who want it done right Typical timeline to first ROAS movement Access and tracking week 1 \u00b7 first optimizations week 2 \u00b7 first meaningful ROAS movement typically month 2 (after the automated bid learning period) Account audit and rebuild \u00b7 conversion tracking setup and QA \u00b7 campaign, keyword, and negative build \u00b7 bid strategy and budget allocation \u00b7 ad copy and creative iteration \u00b7 Shopping feed hygiene \u00b7 YouTube and Display where it fits \u00b7 retargeting \u00b7 weekly optimization \u00b7 real-time dashboard Businesses spending $100month on ads whose reporting doesn&#8217;t tell them what&#8217;s working, teams inheriting an account from an incumbent, or businesses launching paid for the first time who want it done right Access and tracking week 1 \u00b7 first optimizations week 2 \u00b7 first meaningful ROAS movement typically month 2 (after the automated bid learning period) The Account Ownership Position Most Google Ads management buyers arrive with one specific horror story in mind: an agency that held the ad account hostage. So we&#8217;ll settle that before deliverables. Four rules on ownership, from day one and non-negotiable. 01 Your Google Ads, Microsoft Ads, and platform accounts stay in your ownership. ROILift is added as a manager (MCC link on Google, agency access on Microsoft); you can revoke access in under a minute if you leave. 02 You get admin access to every tool we set up: call tracking, conversion tags, dashboards, landing-page analytics, script libraries. Nothing sits in a ROILift-only environment. 03 Spend, agency fee, and platform fees are separated in reporting, and the invoice matches the platform totals to the dollar. No spend markups, no obfuscated margins, no &#8216;management fee included&#8217; math. 04 Any transfer takes minutes, not weeks. If you leave, the accounts are already yours; the handover is unlinking us as manager and rotating any shared credentials. We don&#8217;t hold campaigns hostage as a bargaining chip. What PPC Actually Covers PPC is not one channel; it&#8217;s six or seven, and picking the right mix for a business is most of the strategic work. Search buys demand that already exists. Shopping puts your product in front of a buyer who typed the exact SKU. \u00a0 YouTube and display generate demand at low cost per view but rarely close a sale. Retargeting closes buyers who&#8217;ve already visited. Performance Max blends several of the above with less transparency than either you or we should want. \u00a0 Most engagements we take on are 60-70% search, with Shopping added for ecommerce, retargeting on all accounts, and YouTube or Display added only when the math works. We publish the mix in the strategy document so you can push back on the allocation before spend moves. \u00a0 ROILift&#8217;s PPC management services cover Google Ads deeply, Microsoft where it earns its keep, and Amazon, YouTube, Shopping, Display, and retargeting as the strategy demands. Start your journey with us Platforms We Manage Each platform has a job it&#8217;s good at and a job it isn&#8217;t. We run the ones where the math works for your business,and say so honestly when a platform doesn&#8217;t fit rather than adding spend to justify a fee. Google Ads (Search) Buying demand that already exists: the buyer typed a query, you appear Microsoft Bing Ads Older, wealthier audience skew \u00b7 cheaper CPCs than Google \u00b7 underpriced B2B categories Google Shopping (PLA) Ecommerce: the shopper searches, sees your product image, price, and rating, and clicks YouTube Ads Demand generation and remarketing to warm audiences \u00b7 low-cost view volume that primes search Display Retargeting and awareness rarely the primary channel; occasionally the compounding one Retargeting\/remarketing Closing buyers who visited and left \u00b7 the highest-ROAS spend on almost every account Amazon PPC Ecommerce sellers where Amazon is a channel: Sponsored Products, Brands, and Display Performance Max Ecommerce with a strong feed and a willingness to accept less transparency used with negatives and asset control, not out of the box Deliverable What&#8217;s Included Every ROILift PPC engagement ships the same core deliverables regardless of platform mix Campaign build Campaign, ad group, keyword, negative, and audience structure built to the strategy signed off in week 1 Ad copy in your voice, no generic &#8216;we&#8217;re the best&#8217; assets; every ad ties back to what the landing page says Shopping feed hygiene for ecommerce accounts: titles, categories, GTINs, custom labels Ongoing optimization Weekly optimization cadence: search terms review, negative additions, bid strategy tuning, budget reallocation; every change logged with what changed and why Monthly deep-dive: attribution, incrementality tests where budget supports them, geo and device analysis Ad copy and creative iteration A\/B tests with statistical thresholds, not gut-check swaps Reporting Real-time dashboard ROAS, CPA, spend pacing, and week-over-week trend \u2014 readable by your CFO without a briefing Weekly note (not report) covering what changed and what to watch Monthly review call, quarterly strategic replan Industries Industries We Serve Five verticals, deep \u2014 a real case study in each, not a menu of two hundred. \u2190<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"[]","_thinkrank_advanced_robots_meta":"[]","_thinkrank_primary_category":0,"footnotes":""},"class_list":["post-1987","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mockup.roilift.com\/roiliftweb\/wp-json\/wp\/v2\/pages\/1987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mockup.roilift.com\/roiliftweb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mockup.roilift.com\/roiliftweb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mockup.roilift.com\/roiliftweb\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mockup.roilift.com\/roiliftweb\/wp-json\/wp\/v2\/comments?post=1987"}],"version-history":[{"count":70,"href":"https:\/\/mockup.roilift.com\/roiliftweb\/wp-json\/wp\/v2\/pages\/1987\/revisions"}],"predecessor-version":[{"id":4008,"href":"https:\/\/mockup.roilift.com\/roiliftweb\/wp-json\/wp\/v2\/pages\/1987\/revisions\/4008"}],"wp:attachment":[{"href":"https:\/\/mockup.roilift.com\/roiliftweb\/wp-json\/wp\/v2\/media?parent=1987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}